Do your bit in giving slum kids a life worthwhile : Support Voice of Slum
Posted by Aditya Arora on 2017-09-12
Voice of Slum is an NGO for slum kids and run by those born in slums who have been through it all and would now like to help other slum kids have a life.
With the help of education centers, they spread awareness among the children and their parents alike. They want to convey, how important the role of education is to enter the mainstream society. In order to connect with them at the base level, they are working along with the slum children who have made a mark coming out of the slum itself. Firstly they connect with them through basic plays, so that they spark an interest and connect with them mentally, so they start listening to us. Then they slowly and gradually start providing them with the basic education basic education.
They aim to teach them for a year and then try to get them instated in schools, regular or open as the need of the hour is. Those who are eighteen and above we help them to get a job by connecting with other non-government.
Voice of slum has started a new batch of 75 kids, so we are in need of various amenities like food and stationery which cost us 1500/- per kid. Apart from this they need a new place to teach these kids and amount to conduct various activities to engage these students. So to carry this initiative forward and not limit it to just some kids, they need your support.
You can visit the campaign at
An Intelligent Influencer Marketplace: Hype Pronto
Posted by Aditya Arora on 2017-09-10
Hype Pronto is an Intelligent Influencer Market Place where Influencers can easily select the sponsorships of brands they would love to work with and monetize their channels along with bonus pack of success metrics, YouTube SEO keywords, real time tracking of their channel and all. So here is an interview with the think tank behind this idea, Mr. Sachin Yadav.
Q) Why the name Hype pronto and what all is it about?
We wanted a name that relates what we do. Hype pronto means- we create to market your product in the fastest way ever.
Q) What was the motivation behind such an idea?
We have seen the power of influencer marketing as it given ROI of $9.2. A good testimonial from the brand and transaction to an influencer's account it the motivation that keeps us excited and focused.
Q) What is the USP of Hype Pronto?
Hype Pronto helps brands to connect with the right influencers basis on their subscribers geographic and demographics analytics. Hype Pronto also takes care of payments terms with the influencers and we provide the real-time tracking Brand Awareness, engagement, and ROI.
Running a campaign on Hype Pronto is the just 2-minutes task and you will be getting formulated reports of Brand Awareness, Engagement and ROI right in your dashboard once you hired the influencer from Hype Pronto.
Q) Your views on Influence marketing?
Influencer marketing is when a brand partner with the people to create and distribute the content on their behalf. People love people and they love taking the recommendation from the influencers they follow. Influencer marketing is booming all over the world as it leverage us to reach our large number of audiences. We are consuming more digital data than TV ads or traditional advertisement. Influencer marketing gives estimated ROI of $9.2 on every $1 and we are trying to further improve it.
Q) Your biggest challenge as of now as a startup?
We are without office spaces and good size team. It's tough to pitch big brands.
Q) What is the problem that you are solving and how far you are successful in that?
74% of marketers find it difficult to hire right influencer and track ROI and 76% of Influencers want to work with Brand directly but they couldn't connect.
Solution- A transparent and automated platform to find right influencer for your brand, work directly with influencers and to Track awareness, engagement and ROI easily. An influencer can easily track their growth and collaborate with influencers to synergies the revenue.
Traction- 250+ popular influencers, 17 Brands, 4 live campaign and 23 proposals exchange in early 20 days of launch.
Q) Now the idea looks interesting and quite unique, so please tell us about the super awesome team behind this.
We are 3 ordinary people running an extra ordinary startup.
Sachin Yadav- Co-Founder & CEO
Former studentpreneur founded Students Stop and Scholar Iota. Experienced Big Data consultant for 1 year in B3 Digital Solution.
Shahzad Malik- Co- Founder & CTO
Graduated from IIIT Allahabad , Former software engineer of Delhivery
Ravi Kant Pandey- Co-Founder & COO
Former founder of Students Stop, Worked as Influencer Marketing Affiliates for 1 year.
Fix your Gifting problems with Wishastu
Posted by Aditya Arora on 2017-09-05
India has undergone a massive cultural transition in the last decade with the advent of online shopping be it electronics, apparels or even grocery. The motivation for change came from the convenience in terms of time and effort.
The founders of Wishastu.com took heart from this “incentivized” transition in shopping behavior and took on the challenge of altering the gifting landscape in the country. Wishastu.com is an exclusive Indian platform for individuals to register for gifts for all events in life like Wedding, Birthday, Rakhi, Christmas, House warming, New Born baby etc.
In an exclusive interview with Faad Times, the Co-founder and Chief Strategy Officer of Wishastu.com, Anil Sharma, laid out his vision for the business and challenges ahead:
How did you first think of this unique business concept?
We thought of this about a year back. We did a survey and found out that “disappointment” was a common feeling among the people. In fact, people with kids came forward and said that this could save kids from the heartbreak post every celebration. We knew then that the concept of a Wishlist/Gift Registry was pitch-perfect for the problem at hand.
How did you come with this unorthodox name?
Well, it is a combination of two beautiful words “wish” and “tathastu”. Imagine how happy our life would be only if we could hear tathastu for every wish we ever made.
There is an inevitable question of embarrassment while asking for gifts or even putting pressure on your invitees. From where I see, it is a huge culture shift for our society. Do you think this idea will gain acceptance?
The social norms entail gift for every celebration. Since that is established, the question comes down to what, from where and how much. These are critical questions and result in a lot of anxiety and wastage of time & effort at the invitee’s end. Cash seems convenient, but is impersonal and lacks an attempt at crafting lasting memories.
On the other end of the story are the Hosts who wait with baited breaths for the love and affection of Family & Friends in form of “GIFTS”. They may deny it, but it is true. They do have expectations but they can’t communicate because it is a “taboo” in our society.
We find this conundrum odd. When we all know the entire process, why not make it easy for each other. The simple fix for this is a communication platform. We encourage people to add products to their wish lists as an expression of their interest.
What are some unique features which differentiate you from the competition?
At Wishastu, we are focusing on building an experience for our users. So the first thing we did is to bring mutual Facebook friends on the same platform. Mutual Facebook users on Wishastu may see each other’s public wish list(s) by just clicking on their profile. This is why we have kept our login through Facebook only.
Further, we provide contribution feature which enables invitees to contribute towards expensive gifts thereby improving the quality and usability of the gift.
We are also in the process of developing new features like calendar notifications and direct NGO contributions.
Who is your target user?
Frankly, each and every individual who has a wish is our target user. But to give our marketing effort a clear direction, we are targeting women in the age group of 18-45. Women are more receptive to such ideas and would have their gift requirements figured out most of the time. We expect men to follow women to our website.
What are your immediate plans?
Our objective is simple. We wish to make Gifting fun again and we wish to do it through subtle changes in our habits and perception.
We started with the Wishlist/Gift Registry model and basis our understanding of the market and user behavior, have conceived and put into practice India’s first Gift suggestion service “Gift Expert”. This service allows people to get gift suggestions for their loved ones from our experts, who combine their knowledge with Artifical Intelligence to come up with unique products. We have got very good response on this service.
We are also targeting addition of few more e-tailers within next 2 months, which will give our users more choice in terms of products.
The Journey to 1,00,000 Customers - Bookchor.com
Posted by Aditya Arora on 2017-09-01
Delivering over 80,000 books across the length and breadth of the Country.
BookChor.com, an online platform to buy second-hand books, reached 100,000 customers this July. Bookchor also targets to double its reader base by the end of the year and add another million titles to its existing 1.5 Lakh titles.BookChor
Since its inception, BookChor has processed and delivered over 80,000 books to customers. As of now, they have 1.5 lakh titles live on their website and app. Their consumer base spans all the 29 states of the nation as they bring the famed Daryaganj(Delhi) and College Street(Kolkata) online for the readers from other cities as well.
Bookchor is known to make a unique bond with all its readers. They send a personalized sticky note with every order based on user behavior and the accompanying quirky and cute bookmarks are a hot favorite among the readers. They actively participate in book fairs and organize book meets, in order to reach out to their readers and to interact with them, one-on-one basis. Recently, Bookchor launched The School, to provide readers from all over the country, a common online stage to interact and socialize with each other. The School is seeing participation from enthusiastic readers who come together to discuss and review their favorite books and authors, and other book related trivia.
Book Industry is growing at a Compound Annual Growth rate of 19.3% in India. Books account for 15% of the overall e-commerce trade of the country. In this digital age, BookChor promises its readers to have their back for all their reading needs. And they do it over Android, iOS, and Website.
CROWDFUNDING SUPPORT FOR ANIMAL LOVE – LET IT WAG
Posted by Aditya Arora on 2017-08-30
There are close to a million strays in India. Most of that poor furry animal die because the help couldn't reach on time. There are issues in transporting the injured due to lack of transportation/ambulance for animals. The NGOs and Animal Welfare have limited capacity and are scattered as well, due to which it is becoming very difficult for any person to help the strays in distress.
Let it wag is the future towards building a community who have shared love for animals and are willing to connect with alike people for the cause.
Yash Sheth started this initiative after saving a dog that once met with an accident after successfully saving a poor dog that once met with an accident, but only 4-5 hours later. That incident put him into a deep thought. Why was it so difficult to get immediate and genuine help despite being surrounded by way too many animal lovers?
This gave birth to the idea of ‘Let it Wag’.
It is a unique initiative about which connects you to a relevant person/resource in real time and help you do the following:-
For Pet Owners
• Find nearby pet owners
• Make your own local pet community
• Create Pet Events
• Get Events Information
• Find an animal for Adoption nearby
• Get an animal adopted
• Generate an adoption document agreement
For Animal Lovers & Stray Animals
• Rescue Stray Animals
• Find Lactating mother for unfortunate babies
• Find Foster Homes
• Create your local animal lover community
• Raise funds for strays
• Report Animal Abuse
• Find a suitable Transport for Animals to help them reach nearby hospital/vet clinic
• Find a Blood Donor for animals
• Find/report missing animals
• Find nearby vet available in real time
‘Let It Wag’ helps you when help is most needed, in an Emergency. It immediately connects you with nearby area-specific animal lovers in real time for rescue purposes.
The team is ready with a beta version of the app which will help you do the following:
• Connect with nearby animal lovers for stray animal rescue• Adopt/help someone adopt an animal• Generate an ‘Adoption Document’ which is a document of understanding between 2 parties- Rehoming Family/Individual and Adopting Family/Individual.Features in the process:• Create a local community of animals lovers,• Find nearby pet owners in your area• Raise funds for feeding, medical cost, hospital bills, ambulance transportation, etc.• Find foster homes• Find a lactating mother• Find a blood donor for animals• Find local transport for animals to take them to nearby hospitals/vet clinics• Find nearby vets• Report animal abuse• Report missing animals
The team is trying to raise a small amount for this platform on Ketto.org. The fundraising campaign is live on www.ketto.org/letitwag, and do check out their video on youtube. It’s time to make a difference for the animal community, and do your bit.
Surge Of The Taxi Moguls: Is Ola Rising Above the Ranks?
Posted by Aditya Arora on 2017-08-12
With the emerging use of digital money nowadays for making and receiving payments, the option of cashless payment using the Ola Money facility has helped this company gain more and happier customers. The company has quite a humble customer care service.
Startupoid : Turning Dreams Into Realities
Posted by Aditya Arora on 2017-07-02
Well, a lot of problems with the Startup community largely goes unaddressed. One of the problems being of Resource Allocation and Mobilisation. Resources still need to be mobilised so that Startups can effectively utilise these resources.
Startupoid acts as a catalyst in helping start-ups to survive and grow through the difficult early stages of development. They are a very young organisation creating a space where startups can breed and grow without any bounds. That being said, they have their own, unique, and innovative ways to promote entrepreneurship to its fullest. Let us see how they are cutting the shaft and creating a difference.
One thing that differentiates this startup from any others is that there are unique case studies available on the website, that are real life problems faced by startups in their journey. This helps beginners gain insight into already established startups. Also, Startupoid has a forum where anyone from a beginner to a professional can post their queries and get them cleared by investors, capitalists, marketing professionals and other experts. Also, soon they’ll be coming up with some free courses and mentorship programs.
The man behind all the fuzz is Yugansh Chokra, Founder & CEO of Startupoid and ShopNani. He is currently pursuing Engineering from NSIT, Delhi. Yugansh is an 18 years old tech geek, worked with Microsoft in 2012, started his first venture in the same year. Honoured with Young Scientist India award, Blogger of the year (Rising Star) award 2016, Yugansh believes in changing the world with the help of technology.
One will find a variety startups throughout the world in the network of Startupoid, and you’ll see startups of Augmented Reality (AR), Artificial Intelligence (AI), Virtual Reality (VR), and all others. The step ahead for Startupoid certainly lies in enhancing the reach and Startups available on the Platform. For the same, they are currently in talks with Massachusetts Institute of Technology (MIT), Harvard Business School, University of California (Both Los Angeles and Berkley campus), Boston University, Melbourne University, Wharton School of Business, IIT Bombay etc.
Why Product Development is Crucial For Startups?
Posted by Reemakohli on 2017-06-24
Beginning from scratch, Product Development includes various stages like idea generation, brainstorming efficient ways that would help in bringing a product to life. A blueprint or layout of the whole plan makes things clearer and helps in working on the right path.
In order to make maximum profit out of our product, we need to point out its MVPs and market the product based on them.
Fundraising on the basis of MVPs (Minimum Viable Product) is always a plus point during the initial stages of any start-up.
Once we settled with the initial phase, the next thing that follows is regarding its expansion as no one likes being settled with just the basics in hands.
Our analysis of trending market requirement and proper performance optimisations of each sector is crucial for smooth working and greater marketing of the product.
Keeping pace with developing technology and consumer usability is another key to the development of any project. Matching steps with the greater technology is never a bad idea. User security to maintain the privacy of each user against data leaks is mandatory in today's world where cyber crimes are on an increase. We as creators should be aware of all this at any given point of time and must keep up with the architectural improvements for scalability including all the aspects that include our project.
A regular technological audit and a check on security improvement along with the compliance of sign-up data would definitely help in smooth functioning and development.
Why Choose Entrepreneurship Over Any Other Job?
Posted by ABHISHEK MISHRA on 2017-06-16
Get the job offered by a big company, get a good salary and go to work for 8 hours five or six days a week. Your family is happy, and you end your days in the same way as most of the average people do.
Let us go back a little, you had a second option too. You had an idea, an idea that could revolutionize the business industry. But why would you follow a path full of thorns when you have the luxury of good salary flowing into your accounts every month? Let me tell you one thing, as time passes that idea inside your brain will make you uncomfortable. Your daily job won't be able to satisfy you. Your idea will haunt you until you leave your job and start working on your idea. That is when you think of starting a startup. As Edison said,"THE VALUE OF AN IDEA LIES IN USING IT".
The startup ecosystem in India is just about to revolutionize the Indian economy. So I guess there can be no better time than this to start exploring your idea and making it count. The path to startups is difficult but let me tell why you need to start your own startup if you want your idea to come true.
1) FREEDOM OF DECISION- Since it is your startup, you are the captain of this ship. You will decide the course of its journey. Although you will have many good advisors helping you at every step, your own decision will be the final one. You will be responsible for the sinking and sailing of this ship. You will be your own boss. Sounds quite cool, but do not get the wrong notion. Remember the words of Peter Parker's UncleBen,"With great powers comes great responsibility".
2) SATISFACTION - After working the whole day for your job you easily get tired. You want to work no more. But you will be amazed to find that even if you work 24 hrs for your own startup, you won't get tired. The only feeling you get after working hard all day is the blissful feeling of satisfaction. This is the satisfaction that you can never achieve if you work for a random company just for money. Your dedication for the work washes away every bit of tiredness you may feel.
3) GOVERNMENT SCHEMES- India is flooding with opportunities in every sector these days. The Government of India has launched the STARTUP INDIA STANDUP INDIA initiative which will help budding startups throughout India with its various schemes.
* Fast tracking of patent applications.
* Tax exemptions on capital gains.
4) Solving public problems-The success of a startup is not measured by the money it makes, rather by the number of people it is able to serve. Money is the by-product. Most of the startups are targeted towards solving a particular problem.That Problem can be a public one ( like safe sanitary toilets) or a targeted one ( like helping startups with PR).
5) A Tale to Tell - To have sailed successfully out of the storm of competitors and rough market is no work of an amateur. It requires great dedication and hard work to convert your startup into a well established business.Your journey of an entrepreneur is like of a hard - fought warrior with amazing wars to glorify and triumph.
Entrepreneurship, though a tougher profession, has it's own ways of pros and cons. It depends on how you perceive it, and which one you take? But never let that idea die.
Coworking Places: Is It A Growth Enabler For Startups?
Posted by Piyush8642 on 2017-06-14
The term coworking defines a style of work that involves a shared working environment and other independent activities.
A type of environment is created at a particular place with coffee or its substitutes. Coworking has made work life easy for millions of people doing their office work at home, or at coffee shops because both the places aren't made to do office work.
Coworking spaces were organized created where people can go and do their work with peace. Usually, these places have an electric environment that the energetic and excited occupants bring to space. These are especially shared working spaces offering a suite of office like amenities such as hot-desks, private meeting rooms, kitchens, coffee or tea and more. Occupants typically working there are freelancers, entrepreneurs, start-ups and small teams. There are various options of rent payment(daily or on monthly basis) and membership costs also differ, based on whether you use a shared desk or a dedicated one.
Now how are they benefitting startups is a different game altogether. Do look at the following pointers to know why:
1. Coworking spaces are an elegant opportunity for start-ups as these spaces are based on daily rent and start-ups can save their money. These spaces also provide the services of an Internet connection, an address for your contracts, or providing a professionally looking place for your business meetings.
2. When one is working amongst a diverse group of people, then motivation often comes through. The environment, music, coffee, also provides a lively atmosphere to the whole setup.
3. Coworking spaces surround you with experts, as coworking spaces are full of people with expertise knowledge ranging from marketing to HR, law to software. All people from varied backgrounds are available under one roof for any kind of support.
Below are some of the coworking places, in and around Delhi:
1. myHQ coworking
Location: Barcelos, Hauz Khas Village, 1st Floor, Building 2, Near Ogaan. Village, Hauz Khas Village, New Delhi, Delhi 110016
2. Innov8 coworking
Location: Regal Building, 69, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001
3. Stirring minds
Location: 2-A/3, Kundan Mansion, Asaf Ali Road, New Delhi, Delhi 110002
4. Delhi co.
Location:125, Second Floor, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049
5. ONE co. Work
Location: 125, Second Floor, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049
6. CoworkIn Lajpat
Location: 22A, Ring Rd, Lajpat Nagar IV, New Delhi, Delhi 110024
7. One co. Work NSP
Location: D Mall New Delhi, Delhi 110034, 605, Netaji Subhash Marg, Pitampura, Delhi, 110034
8. Cowork Delhi
Location: 101, Pratap Nagar, Khudi Ram Bose Marg, Mayur Vihar, New Delhi, Delhi 110091
Location: T-2 Back Lane Deer Park, Hauz Khas Village, Deer Park, Hauz Khas, New Delhi, Delhi 110016
10. CoworkIn GK2
Location: W129, Greater Kailash 2, New Delhi, DL 110048, India, New Delhi, Delhi 110048
11. Mstoic Tech park
Location: D-453, Sector 7 Dwarka, Dwarka, New Delhi, Delhi 110077
12. Startup tunnel
Location: D 57, 100 Feet Rd, Pocket D, Dr Ambedkar Colony, Chhattarpur, New Delhi, Delhi 110030
14. 91springboard okhla
Location: E-43/1, Okhla Phase II, Okhla Industrial Area, New Delhi, Delhi 110020
15. The studio
Location: E block Kalkaji, Kalkaji, New Delhi
Location: C-19, Outer Ring Rd, Safdarjung Development Area, Hauz Khas, New Delhi, Delhi 110016
Content Marketing -A Magical Wand For Startups
Posted by Ashi murarka on 2017-06-10
Your startup is just getting off the ground and not many people are familiar with you. No matter how innovative and awesome a product is, you won't have any customers if they aren't aware of your product. Today's world is more customer-focused than ever before and marketing in the initial phase of the startup is pretty hard. A major chunk of capital is spent on product development and there are other operational expenses too. Creating engaging content and its effective marketing are a great vehicle for having sway over the audience.
As per a research conducted by the custom content council, 90% of organisations market with content and on an average marketer spend 25% of their budget on content marketing. Isn't that great?
What is content marketing?
Content marketing is a strategic approach to providing your audience with valuable information for creating brand awareness, trust and build a meaningful relationship. Content includes, among other things:
o Blogs and article postings
o Social media posts
o Email newsletters
But why content marketing?
Why would any business invest in an activity that takes time and considerable resources?
When any startup aims to educate, engage and encourage immediate participation among the audience in an effective, inexpensive and controllable manner, content marketing comes in. Good content sells.
- Cost effective: It costs 60% less than traditional marketing and generates about 3 times as many leads. It can do wonders for startups going ninja with less expenditure on marketing.
- Builds brand equity: your content is your voice, your opinion. Studies show that more than 80% of consumers feel more positive about a business through online written content.
- Better than traditional advertising: in this age of social media, good content has a chance of being seen and read throughout the world.Statistics show, more than 70% of people would rather learn about a company through articles than expensive newspapers and tv ads.
- Builds relationships: helps to stay connected with the past, present and potential customers, partners and employees.
How to make content more engaging?
Engaging content is anything which attracts the reader’s attention instantly and it is good for your audience as well as fruitful for your business. Creating content is never enough. Content should be rather "Evergreen"(which never gets old). This ensures good traffic for a longer time period. A content will be good only if it's useful to the user. Therefore, to attract a large and the right audience, a startup should always follow not only basic but unique methods.
§ Know your audience persona - deciding who you want to create content for is a crucial factor in the content marketing. Know your audience and find out what they are interested in. Just target the right people and continue building your trust with them. Identify what type of content is liked and shared by them.
§ Decide your goals- develop a strategy for how you are going to crack into social media. Establish the goals and then work for them. Decide what you want to achieve out of your content.
§ Use attractive tools- use engaging headlines, proper formatting tools, and more eye -catching infographics.
§ Scheduled content postings- should invest in monthly calendar and make postings according to a set schedule rather than daily posts.
Social media has changed the world. With billion of photos, posts, content shared every day, we are progressing at higher speeds than ever before.
Therefore, content marketing can act as a magical wand and can do wonders if used effectively.
The Truth And Myths Of startup Valuations
Posted by ABHISHEK MISHRA on 2017-06-10
Startups are the new trend for young India. With new startups budding all around the country, India has developed a great ecosystem for startups. Funding is the backbone of this ecosystem in India. Many startups pop up every day with new ideas. It becomes quite a hectic task for the investors to decide which startups they should invest in. Investors expect a good amount of return during company exit. So one needs to have a good valued startup in order to grab the attention of investors. But how can you increase the value of your startup?
In the words of SAM ALTMAN," You can create value with breakthrough innovations, incremental refinement and complex coordination. Great companies often do two of these but the very best do all three".
There was a time when entrepreneurs projected fake valuations in front of investors to get funds and later on failed in their venture. The time has changed now. New methods have been introduced estimate the value of a startup. The focus is shifting from guesswork to a methodological way. The valuation is not as exact as that of a mature business but it is a lot better than guesswork. It gives quite a sound estimate of the startup's value. There are many good startup valuation methods but they are never 100% accurate. They may give you an idea about the future of the startup but it can not be relied upon. Some of the good valuation methods are listed below-
1)VENTURE CAPITAL METHOD
3) SCORECARD VALUATIONS METHOD
4) DISCOUNTED CASH FLOW METHOD
Many factors help in deciding the value of a startup-
1)STATUS- A good status in running a business helps an entrepreneur to get a high value for his new startups. According to WARREN BUFFET " It takes 20 years to build a good reputation and only 5 minutes to ruin it". Since you can't build a good reputation by what you are going to do, a good status in business handling will provide a high value to your startup.
2)CUSTOMERS- The success of a startup is decided by the number of customers who use the services provided by the startup. More the customers more is the value of the startup. "The customer's perception is your reality". A good customer base is really important for high valuation of the company.
3) TREND- The startup set in a trendy sector attracts a lot of investors. Such sectors are full of untapped ideas and opportunities. The latest trend these days is AI and MACHINE LEARNING. Many startups have started to pop up in these sectors. Startups such AIndra, BRAINSOFT and Fluid Al have come into action in India. These startups have tapped into this trendy sector and have achieved quite a good valuation.
4)COMPETITION - A lot of competition in the sector tends to decrease the interest of the investors. A lot of competition hinders the growth of both the competing parties. It is very rare that a startup does better than a well-established company of a particular sector. So the investors really don't have a choice. Thus a unique idea is sure to get a good value for the startup and thus getting a good investment.
It may seem that a high valuation is must to attract investors. Valuations are important but not enough. Being passionate about your plan and company helps in convincing the angel investors about the worth of your company. You must convince the investors that you will do everything in your power to make the startup successful. High valuations during seed rounds make it very difficult to achieve good valuation during other funding rounds. So these values must not be relied upon. These are mere approximations which provide an idea about the future of the startup, not the future itself.
Good valuations just help startup owners to carve out a good plan to ensure the success of the startup. It helps the owner to evaluate how much company he should sell to investors so that he may get enough investments for his startup. High expectation is the result of high valuation. This creates a rift between investors and owners because such expectations of growth rarely come true. Thus Valuations are not the cornerstone of a successful startup, they are necessary but the fate of startup does not depend on these mere approximations.
Hire The Right People And The Rest Will Fall Into Place
Posted by Ashi murarka on 2017-06-07
Usually, when we think of startups, we think of two or more business enthusiasts working in a small cubicle, a mind blowing business idea with a well-planned business model, raising funds, closing deals, doing sales, making profits and the key to success is in their hands. That's it? Is the task complete?
But, what about the team? Undoubtedly the founders are crucial, but the success of the start-ups often rest as much on the remainder of the founding team.The team of dreamers or idealists that grow with the company, the small group of first wave employees whom a founder is going to want around for a long time and who will wear lots of hats. Startups come and go for a lot of reasons, but a lot of good ideas fail because the founding team fails to take into consideration the ‘people factor’. For building a business from scratch, you need exceptional people to achieve your goals.
A Recent study from Rotman school of management reveals that
“ If you have experienced employees who have worked together for a long time it will boost a spin out's ability to start quickly and operate smoothly. They will be able to really hit the ground running”, the authors say.
For a startup to be successful, it needs to influence the large market quickly. Startups have to be customer-centric for which they need an adapting team to evolve with the needs of customers. Employees of the startups are those passionate breeds of people who has the vision and commitment to see a company through to success. They not only share the entrepreneurial flair of the founder but also focus on crucial operational areas such as research and development. People willing to work with a startup are not ‘business people', rather they are dreamers.
They are loyal: A startup is a bumpy roller-coaster ride and right, loyal employee don't give up in the midst of obstacles. They don't consider it as a job, but feel as it's their ‘own startup'.
They work hard: there are always new priorities and shifting targets and not everyone can handle that. Therefore a right employee should be proactive, responsible and problem-solving who is able to work in a dynamic work environment.
Opportunities, not money: for right employees, mission and vision are more important than monetary compensation. Because they know that due to budget constraints, most startups can't afford to pay well at the beginning. They look for opportunities and experience rather than money.
Therefore, it's necessary for a startup to pick up great team members, then develop and invest in them. Provide them with an environment they can flourish in. It's not always easy to do so, but it's absolutely the most likely factor that is going to determine startup's success or failure. Right persons act as the catalyst for growing the company in the same way as underperformers can act as hampers to the company's growth.
Backed by the vision of Steve Jobs and the hard work of a team, Apple went on to become the biggest technology company.
It's rightly said - Not innovation, but implementation matters
People + execution = success.
The Startup Revolution: Why Startups are taking over Business?
Posted by Ashi murarka on 2017-06-05
Small businesses are the backbone of the economy and this is no different when it comes to startups in the tech industry. India has truly become a ‘start-up nation' since 2010.The Indian technology startup landscape has seen a tremendous growth which has resulted in so many exciting and Ground-breaking innovations since the dawn of the technology boom. Every single app that we have ever used started out as a basic concept or idea put into motion by an EAGER ENTREPRENEUR.
In recent years, startup ecosystem has come into its own- driven by factors such as evolving technology, massive funding from angel investors, expanding customer base and a burgeoning domestic market.
This emerging number of startups are certainly not a passing trend; in fact, it's a revolution. And it's going to change the way markets are working in India.
At this point, it becomes necessary to highlight what a start-up is. In simple terms, a startup is a young venture or a company that is just beginning to develop. They are infants in a large market pool initially financed and operated by a handful of founders or one individual. These young companies have a product or service to offer that is not currently being offered anywhere else in the market or being offered in an inferior manner. Many people use startup and business interchangeably while referring to any organization providing goods and services. The truth is there is a significant difference between startups and small business ventures in terms of growth, funding, target market etc.
The most notable difference between both comes in the way they think about growth.Start-ups are designed to grow fast and rapidly. Startup founders plan and design their product in such a way that will attract a large market. They focus on scaling the business and growing it quickly. For most businesses, this is not a case. They don't require a big market. They just require a market and to be able to reach and serve all those within the market.
Their main focus is to keep existing clients happy and then look for new clients. This is the reason most of the startups are tech startups as they can easily reach out to a large number of people. In comparison to traditional business ventures, startups are expected to grow rapidly at a rate of between 5% and 7% per week.
For example, a person opens a tea shop in a local market. This is a
But when it decides to disrupt a large market with a different business model as chaayos, it becomes a startup.
A businessman starts earning from the very first day because they already have enough experience on how to make money, whereas startup founders not only struggles to prove their business model but also do so quickly. In fact, in the initial days, expense exceeds the revenue. It may take startups years to generate a profit.
Not only in terms of growth and market, startups also differ from business in respect of funding. Acquiring funds from potential investors is a difficult task for any organization. Startups seek funding differently than most business operations. Angel investors or venture capital firms play an active role in startup funding. These angel investors not only provide funds, but also advice the entrepreneurs as they are the persons taking bigger risks. A small business obtains funds as loans and grants from banks and other financial institutions.
Thus a startup is a temporarily unstable organization whose founders have a next big idea that will shake up the industry, replacing it with the stability and profitability of a business.
Effective Branding For Startups
Posted by Reemakohli on 2017-06-03
In the world full of choices and varieties, we chase quality and quantity every day. The competition is high and one has to make the product to be a soulmate. But what is the underlying value of a product in the eyes of people at large?
The single question that comes to mind for this is, "How do you develop a brand?"
A lot of energy, time, patience, money and hardwork is what one needs.
For any business it is very important to build a good customer experience.
The first thing that attracts the audience is the LOGO, the name of your brand comes second for visual media and vice versa for auditory. It shows your vision for progression.
If the heart of your company is the logo, then the face of your company is the name of the company, the hands being the name of the company, the lungs being the quality of the product form in that company.
To conclude one can infer that, "Branding is one of the important aspects of any business." With increased competition due to globalization and growth of the domestic market, product enhancement has become a key towards effective branding. Following are some of the indicators that highlight the same:
*Versality and good quality standard of product.
* The templates should be designed properly.
* There should be a CATCHY TAGLINE.
* ATTRACTIVE COLOURS should be used.
* YOU should be the first buyers of your OWN PRODUCT.
* A promise for LONGEVITY.
* A POSITIVE ATTITUDE towards your product.
* Loyalty towards your product and consumers.
- Branding enhances the chances for startups to put their feet in the mud with low force. However, more opportunity exposes to competition. Product enhancement and continuous branding, therefore, becomes the need of the hour in order to ensure that product never goes out of the market.
The Competition Where No One Loses- B-Plan Competitions
Posted by ABHISHEK MISHRA on 2017-06-02
Have you ever thought of being your own boss? Sounds quite easy, all you need to do is set up your own startup. Well, it's not that easy. A mountain of difficulties awaits you in the path. Why is it so much difficult to start a startup? The biggest hurdle is the lack of proper funding. Most people give up their dreams due to lack of funding. Despite good funding, some startups fail due to poor planning and decision making.
Do not worry my friends. No lock ever comes without a key. B-plan competition is the master key. It solves all the problems faced by young entrepreneurs and visionaries. Held all across the globe, b-plan competitions help the startups in following ways-
1) CONVERTING ROUGH IDEAS INTO A PLAN
The entrepreneur collects all his rough ideas and distills them to form a proper plan. A deadline ensures that he puts all his efforts to make a plan which can attract most investors.
2) MENTORS AND NETWORKING OPPORTUNITIES
Win or lose such competitions ensure some benefits. You get great networking opportunities in such competitions. You meet some of the most successful entrepreneurs. They can guide you through any difficult situation. Competitions like MIDWEST CLEAN-TECH OPEN provide multiple benefits-
Entrepreneurial training programs with lectures
The best part is the funding. RICE B-PLAN COMPETITION is the world's richest b-plan competition. It provides a total funding of $1.3 million. MIT CLEAN ENERGY provides a total funding of $200000. TATA SOCIAL ENTERPRISE CHALLENGE(TSEC) leads India's b-plan competitions. It is organised by the TATA group along with IIM-C. Top 3 winners get Rs.2 lakh each along with incubation. EUREKA, by IIT Mumbai, provides prizes worth Rs.5 million and incubation opportunities.
4) PITCHING OPPORTUNITY
Now comes pitching, the toughest part of the competition. The perfect art of pitching consists of the following steps-
Filtering the best part of your ideas.
Present them to the judges in the best possible way within a certain time limit.
The pitching should be sound enough to attract maximum investors.
B-plan competitions provide you with many such pitching opportunities.
Although it is difficult to win such competitions, there is nothing to worry about. If your idea is good enough, it will get the desired attention and support. Most of the stereotypes which benefited from these competitions were not the winners. AKAMAI did not win the competition, but it got them enough support of the customers and investors. TUBEMOGUL won the BERKELEY b-plan competition. DIRECT HIT won the 1998 MIT $50K competition. Thus B-plan competitions are very helpful for the startups. Both the winning and losing party have something to gain from these competitions.
Manage your schedules and tasks effectively - Global BizHub
Posted by Anchal Dobriyal on 2017-05-29
It is a general human tendency to forget things. However, it is acceptable to a level which doesn’t affect you majorly.
But when it comes to important meetings, closing big deals or simply wishing someone who stays in a foreign land on their birthday? There is a big problem that arises.
Tackling the age old problem, Global BizHub is a mobile application which helps you solve such problems by enabling you to set reminders according to the different clocks around the world. It majorly aims at bringing ease to people who deal with hectic schedules involving international trade every day and are frequent international travellers.
This application also helps people to learn more about the world which can, in turn, boost globalisation and enhance the knowledge of its users. The app lets people set reminders for different locations of the world, from any random location that they are present at and also brings latest business updates of the world. Global Bizhub also provides basic details of any country with its trending news along with its location on the globe.
It then lets you set local reminders in seconds with an option to remind you 'AT' a particular time or 'AFTER' a certain time period.
Ms Rashi Jain, the founder of Global BizHub, says that she was introduced to the concept of international business a long time ago when she was herself working for a firm that was a part of international trade. There, she had to deal with problems like remembering country details and prices, frequent time calculations, knowing of the latest economic updates of the country that she was dealing with.
Followed by this epiphany, she came up with the idea of a mobile application that could help solve such problems. After numerous discussions with her family and other people who deal in imports and exports on a regular basis, she felt the need to put this idea of hers into action. Her father agreed to invest in her idea due to its comprehensiveness and practicality.
During the development of the application, the team came across a lot of obstacles, most of them relating to technical issues. They were initially able to launch only the Android version of the application due to unavailability of coders to write the code for its iOS version. Due to this reason, they had to take a break between the launch of both the versions.
Another struggle where Rashi had no one to help her was to market the idea. She took the challenge herself and somehow succeeded in learning about various ways in which she could make landing pages and also managed the application’s social media handles.
Overcoming a lot of challenges, Global Bizhub has put its work across, which they always wanted to.
eLaundry - The One Point Solution For All Your Laundry And Dry Cleaning Needs
Posted by Anchal Dobriyal on 2017-05-18
A major chunk of the laundry market of India remains untapped. Laundry and dry cleaning services are in huge demand. Especially in the urban areas where people are busy with their hectic lives and do not find the time to take care of their household chores.
What better of an opportunity could have been grabbed other than catering to the needs of such a market?
eLaundry is a convenience provider, specializing in on-demand laundry and dry cleaning services. It provides laundry and dry cleaning services using the mobile app, phone call or even a simple What’s App on 9975715336. It enables you to select your range of choices on the different services that they offer.
They are operational all over Mumbai and have processed over 50,000 pieces in the past one year. The eLaundry app is the only app in the laundry section which is rated 4.4 on Play Store.
They began about 18 months back with a model where individuals could determine their requirements on their website and get the best value suited to them. They upgraded their plan of action twice and now eLaundry gives its customers a larger number of services other than laundry and dry cleaning. It takes complete responsibility of your garments and guarantees timely pickup, handling, and on-time delivery at your convenient time and place.
There are a number of issues which can be tackled in the clothing industry that they focus on, including:
• On-demand Service - They provide services according to your time and convenience, unlike the local dhobis who serve according to their own will and wish.
• Quality - They wash your clothes in Laundromats, which are operated by trained staff. It ensures that your delicate clothing is taken care of.
• Assurance - They provide a guarantee of treating your garments that need special care, with utmost concern.
• Packaging - The packaging is as good as new, so your clothes remain crisp and clean.
• Pricing - They claim to have the best offering as far as cost and quality are concerned.
The USP for eLaundry is that it is the only company in India which provides all types of laundry and dry cleaning services (one can think of) under one roof. These services include Laundry, Dry Cleaning, Bridal Wear Cleaning and maintenance, Shoe Repair and Spa, Sofa Spa, Carpet/Mattress Cleaning, Toys Cleaning, Bags Repair and Cleaning and Leather products cleaning and maintenance.
Also, their prices are one-fourth of the prices of laundry chains around you and equal to or lower than those of the local dhobi's.
When they decided to work on laundry, they wanted a simple, relatable and easy to remember name. “eLaundry” was simple, easy to remember and the name spoke for itself.
Mr. Ratan Tata and Mr. Vijay Shekhar Sharma have been idols for the members of eLaundry because of their vision, business ethics, and determination and perseverance.
“I Don't Believe In Taking Right Decisions, I Take Decisions And Then Make Them Right.”
They started very small, covering a few regions of South Mumbai. Initially, it was tough to convince people to use their service as they were not accepting and were comparing the prices with local dhobis and the quality with other laundry chains. This problem not only helped them in improving their offerings but also made them aware of who their primary customers were.
Since the laundry sector is a huge sector which is growing by 15 % year on year, they decide on starting operations soon in another city as well.
eLaundry claims that 3 years from now they will expand across the top 5 cities in India.
What They Don’t Tell You About Funding
Posted by Anchal Dobriyal on 2017-05-09
What is it that a startup can desire for more than a creditworthy source of financing? Back-ups for funds and a strong dedication for the investment in the future rounds is all a startup can ask for. But do you know how catastrophic things can get when they don’t go in the right direction?
Here are some dark truths about funding which every startup should consider before deciding on their external financing requirements:
1. The mistake of trusting someone just based on their brand name: A brand name sure does play a significant role in identifying the reliability of a funding agency. But that is not sufficient enough to trust them with your startup. There have been cases where these promising firms have simply taken a back seat from funding new businesses without giving any valid reasons, leaving the start-ups in debt traps. A similar situation was faced by BHIVE Workspace, a co-working and office space sharing startup.
The vulnerability of these new entrepreneurs is what makes them fall prey to such traps. Thus, investors are to be chosen wisely while looking for funding. Those investors who have been with you through the execution of the starting-up process are usually the one who will always be willing to help you, provided they have seen you grow.
2. Ownership-seeking funding agreements as unfortunate factors: The sources of financing which require you to give out a portion of your business ownership to the funders, such as investors and shareholders, are sometimes more unfavorable than beneficial. You may acquire a lot of funds over time, but these kinds of arrangements often give the external funders a right to vote and decide on the activities of the business. It is prone to deviation from its original objectives of a formation.
3. The loop of interests: Be it loans from banks, or funds from investors and shareholders, acquiring external finance requires you to pay the price for it by way of interests. You will need to pay a percentage of interest on the amount of loan that you have borrowed from the banks. The investors will also require a return on the investments made by them.
This might lead to your payments being due irrespective of the financial condition of the business. These kinds of interests will add on to the overall costs of investments and become more of a financial load than estimated.
4. Angel not being quite the “Angel”: Raising money through Angel List is usually a process in which a lot of small investors come together and raise small amounts of money to (or “intending to”) fund start-ups. They might be of use to an extent. But when it comes to larger requirements of money, these are not the ones whom you can count on. They don’t have any real voice when it comes to the original game of your business.
External sources are the easiest and the most convenient sources of funding. They have a dark side to them which prevails in spite of their usefulness to the start-ups.
Looking for a Smart Living Experience? Hey there, "Fella"!
Posted by Anchal Dobriyal on 2017-05-08
Fella Homes is a network of millennial-friendly rental homes, specifically for working professionals and studentsIt has achieved 250+ properties across 5 cities in India with over 800+ happy tenants in only 15 months into its operations
It was founded by Digendra Singh Rathore, Sayantan Biswas, Virender Pratap Singh, Yadwinder Paul Singh, Amit Gupta and Kunal Singh, all of them connected to esteemed organizations such as IIT Roorkee, with a motive of making home renting smart, risk-free and affordable
They wanted to enable people living away from their homes to lead a better quality and worry-free life to make the most out of their time and money
The USP of this startup is that it is a "No Brokerage" rental service which provides an end to end assistance in move-in and move-out in aspects such as Rent Agreement Assistance, Utility Management, etc. Besides, its operations are app-enabled and the rent to be paid is derived on the basis of per bed/ per room
Taking inspiration from worldwide famous hospitality and short-term rental service provider Airbnb and the legends Elon Musk and Peter Thiel, this startup began its journey with a powerful will and a motivation to achieve what it sought
These included persuading the house-owners to work with them and building trained manpower to meet set standards
initiallyAfter exploring a lot with different names for this startup, it finally settled with "Fella", as it provided housing to the millennials, which would make its customers "Fellas"
The startup, as of now, consists of a team of 75+ dedicated members who are motivated towards making it a bigger success. It aims at spreading its operations across 15 cities with over 50,000 rooms available for rent in the next three years
A Great Event For Your Funding And Acceleration Dreams :PITCH TO JAARVIS’17
Posted by Aditya Arora on 2017-05-05
Written By Jaarvis Accelerator
REAL STARTUPS | REAL INVESTORS
Jaarvis Accelerator launches its “Pitch to Jaarvis’17 #01” event for its 1st cohort of this financial year.
The event comprises of 2 pitch sessions, one in Delhi on May 17, 2017 and the other in Bangalore on May 20, 2017.
The selected cohort will be inducted for 6 months’ acceleration program with funding of up to US $50,000 and further co-investment opportunity from partners, “angel investors” and “seed funds.”
Don’t Miss! And grab the opportunity to pitch, get feedback and learn more about the start-up programs.
It is a closed door event, so selected start-ups will be invited to pitch.
· 1-to-1 Pitches with selected investors.
· Geographically Agnostic.
Eligibility criteria: #IoT #Fintech #AI #MachineLearning #Robotics #DataAnalytics domain with #B2B #B2B2C focus.
To apply for pitching at Delhi: bit.ly/JaarvisDelhi
To apply for pitching at Bangalore: bit.ly/JaarvisBangalore
Venue: ONE Co. Work, G- 36, G-Block, Outer Circle, Block G, Connaught Place, Delhi, 110001
Date: May 17, 2017 (Wednesday)
Time: 1 P.M.– 6 P.M.
Venue: Nasscom 10K Warehouse, Corporate Tower, Central Atrium, Lower Ground Floor, DD3 No. 150, Diamond District,
HAL Airport Road, Bangalore, 56008
Date: May 20, 2017 (Saturday)
Time: 1 P.M.– 6 P.M.
*Only for Indian Start-ups.
*Applicants can apply for only one city at a time.
*Mandatory fields must be filled in.
*Incomplete forms will be rejected.
About Jaarvis Accelerator:
Jaarvis Accelerator is a Singapore headquartered accelerator, which enables start-ups to turn disruptive ideas into reality through a vibrant ecosystem that empowers entrepreneurs with technology, an international contact network access, business experience and capital.
Reducing The Bounties Of Distances And Time: Milo
Posted by anchaldobriyal on 2017-05-05
To quote the legend Elon Musk, “When something is important, you do it even if the odds are not in your favor.”
A Marketeer For Every Marketeer: Saurabh Bhatnagar
Posted by ANJALI SINGH on 2017-04-28
"Knowing Before Owning Is What a Smart Consumer Does And Showing Before Selling Is What a Smart Producer Does."
Any company without marketing has very less chance of survival, and now with such rampant technology, even the marketing department of a company needs Marketer because the platform to showcase the product is a way too wide as we see.
Feeling the need of the same, Saurabh Bhatnagar and his Co-Founder Gaurav Madaan, came up with the idea of combining one's intelligence plus the technology as GEEKO: Geeko Computech Pvt Ltd. (in INDIA) and Geekotech, Inc. (in the United States). Instituted on 2 Nov, 2015, it is a startup which makes Internet Marketing Courses & Software’s.
Until now this startup has come up with 2 Software’s: GramKosh and Live Suite Pro - An Instagram Automation Software and Facebook Live Software respectively. This software aims in combining Social Media and their Automation, thus helping the different brands and companies to promote themselves socially.
Dynamism is what a market means and regularly engaging itself online on different Social Media helps this startup in spreading awareness about the new technologies related to Digital Marketing.
The Startup has funded itself based on BOOTSTRAPPING which is worth appraising and an example of its independence. On this, SAURABH spoke: "There were months in which I had nothing to spend on even smallest of luxuries or even outside food.”
As a reward to this, the company has accomplished a lot in this short span of time: First Software release:
Live Suite Pro (Facebook Live Software) - http://livesuitepro.com/premium/.
Launch revenue - $130,000.
Second Software Release: GramKosh (Instagram Automation Software) - http://gramkosh.com/. Launch Revenue - $115,000.
After reading the success stories of Steve Jobs, Elon Musk, and seeking inspiration from his own Father, Saurabh wants his company to be on top in its field coming up with 3-4 software’s every year. He also wishes to work on his passion for Public Speaking, to inspire the Entrepreneurs with their great minds.
A successful entrepreneur with all these achievements making a name of his own, it did come with a lot of cost attached to it. Saurabh has well-traveled a long way. Being a student of Physics Hons Saurabh distributed Pamphlets under the blazing heat while ignoring several other jobs he was being offered.
As a matter of fact he used to sell cricket cards, and lead a network marketing team in just the second year of his college. He has faced it all just to see the days of sunshine. And when they are finally here, there is no level of elation and contentment.
His journey from consistent denials in early days of USP, and then making it a household name in the Dehradun city; has been an amazing one.
Moral of the story being, No big dreams are ever achieved without sacrifice and not a little sacrifice but the one at the right time and with great willpower, helps to steer the ship amidst all odds. The story of Saurabh and Geekotech perfectly juxtaposes that “Dream as much as you can and when you wake up Chase it as far as you can because reaching the maximum is always worthwhile.”
Student's Stop: One Stop For All
Posted by ANJALI SINGH on 2017-04-27
Targeted primarily for students, Student's Stop provides the best services as they focus on the needs of selected masses which make them more efficient in their work.
It deals with all kind of stationery, engineering, medical and management books. As a mixup of E-Commerce and Hyper-local market, it is also very cost-effective. The best part is in spite of being an outcome of a student's experience; the delivery is quick without any delay for the service providers.
Student's Stop is a bit different from E-commerce markets such as Amazon and Flipkart because it is not entirely E-commerce, but it has an emotional attachment with its customers without focussing solely on profits. Their motive is to ease the workload for all the students by providing them immediate aid and all their requirements under the same roof.
The men behind the idea had everything to say. Sachin Yadav (Founder & CEO) and Ravi Kant Pandey (Co-founder & COO) say that the working on the startup started just after completing their engineering to which they were confident as they had a working experience in this business while they were studying offline.
They didn’t get a single order until six days because being an offline market; it was challenging to introduce to all the vendors, colleges and hostels. Thus, the idea of getting some volunteers from different colleges came in mind, and now they have successfully attached with some colleges and students in Delhi NCR.
There is much more to this startup in liaison with the exemplary work that it is already doing. By June'2017, Student's stop is also going to launch its app; making it more user-friendly, convenient and well connected for the customers. This will also help them in expanding their business all over India.
The startup will not only stick to the stationary products but will also come up with a lot more in next three years.In future, the startup is going to cover 120 colleges with 2700 interns working with them in NCR till last of July.
Make Learnings Fun- Filled With Byju
Posted by ANJALI SINGH on 2017-04-20
Moving on to his business, the companies headquarter is located at Koramangala in Bangalore. It has raised funds over $75 million from T.V. Mohandas Pai and Dr.Ranjan Pai of Manipal Group and Sequoia Capital. Currently, the app is being used by 40 Lakh students out of which 1.6 Lakh are its subscribers.
It is believed that simplified learning experience offered and it's USP of making every student fall in love with learning and not only toppers is the reason for its success.
5 Mistakes That An Entrepreneur Should Never Make
Posted by ananya saxena on 2017-04-13
There are very few career paths that require the same intensity of work, skill, sacrifice and commitment as that of an entrepreneur. Ever wonder what it takes to be your boss?
Sometimes it’s the “don’ts” rather than the “do’s” that separate a successful business from big failures which could’ve been avoided. Therefore these are some of the mistakes that usually every entrepreneur makes:
1) Trying to do everything on your own – A good entrepreneur should know how to delegate his work properly. In an attempt to control everything he ends up controlling nothing. It is important for an entrepreneur to outsource work by hiring employees who are specialised in skills other than that of his. This would not only cut him some slack and reduce his burden but would also infuse some new ideas into the business.
2) Not being adaptable – To be successful in today’s market, it is important for an entrepreneur to adapt to the changes taking place continuously. Putting too much expectation on one product or service can never guarantee success. Rather it is important to go with the flow and be prepared to try different products and services and even explore new options.
3) Not marketing enough - It is a common belief among entrepreneurs that if you build it, they will come. No matter how attractive or revolutionary the product is, free PR and word of mouth are not enough. It is important to invest heavily in marketing which includes paid advertisement, SEO, PR and social media. There is a tech revolution right now, and the entrepreneur needs to use it. Moreover, they work as cheap and efficient tools for marketing.
4) Ignoring competitors – One of the biggest mistakes any entrepreneur can make is thinking that there no direct competitors in the business space one is opting. No matter how innovative an idea or product is, there will always be someone who has already extorted the market for that idea. Therefore it is important to invest time in understanding about the competitors and working on ways to stand out in the market.
5) Improper communication – Sometimes out of confusion or presumption an entrepreneur may not realise that he isn’t communicating properly with his employees, customers, and mentors. What one intends to say is many times different from the impact it tends to make. To avoid this, an entrepreneur must make sure always to use facts and leave out emotions and also take employee’s personality test to ensure his potential beforehand.
Avoiding these few mistakes can make an entrepreneur cruising on his path to success. It is always better to evaluate and improve because a few degrees off, in the beginning, can always lead to miles off in the end.
5 T.V SHOWS IGNITING YOUR ENTREPRENEUR-PANTI!
Posted by ANJALI SINGH on 2017-04-10
Clarity Of Ideas Can Fetch PROFIT, But Who Doesn't Love BONUS just By polishing the thoughts!
5 Of The Most Fascinating Terms Of The Startup Ecosystem
Posted by ANJALI SINGH on 2017-04-07
A Must For Every Startup: An Effective B -Plan
Posted by Manvi nagpal on 2017-04-02
There are diverse views on whether a B plan is required for a startup or not. Some argue that it is just a waste of time and efforts while others are for formulating an effective business plan.
Bplan or Business plan is a document created that contains the business goals (the main reason why a business has been set up) and course of action to achieve these aims.
It is believed that forming a business plan and getting it funded is the key to making a business successful. As we know, Funding is the backbone of any startup, and also it's most difficult part. Bplan helps in analyzing the funds required for the functioning of the business.
Not only this, but it also plans for the situation of losses and how to deal with them. Due to all such planning already done the entrepreneur and other members of the startup have just one task which is to abide by the plan.
It is seen that most of the times business men just see the positive side and fail to see the drawbacks in a defined plan. A business plan should not only be a set of numbers. It should be a document to check the current performance of the startup and know where it is heading. Thus it becomes a measure of performance and helps in comparing 'Actual performance' with the 'desired performance.'
The B plan also helps in preparing exit strategy and ascertaining the value of the business at the time of sale of business.
Broadly, three parties are interested in a plan of activities which include the Creator, the Investor, and the Partner.
The Founder, i.e., the entrepreneur needs a business plan to pen down his ideas on a piece of paper and give them a structure.The best business plans are those which are created by the Founder himself, as no one knows what is going on in his mind better than himself.
The B-plan is required to convince the potential investor to invest in a particular project or idea.The investors are always interested in returns (IRR and pattern of growth), so the plan gives them an idea of expected returns.
Partners refer to the co-founders or team members who would act as a helping hand in fulfilling your dream. They also require knowledge regarding the exact plan.
Although, a plan is a crucial aspect of the functioning of not only a startup but any business, its creation is a very expensive process. It is advisable to create a business plan only when its gains exceed its cost of production.
Why Do Startups Need Funding?
Posted by ananya saxena on 2017-03-31
As per a British Bank Survey published in February 2016, "Almost 60% of SME businesses sought some external funding in the past three years"
The Viral Fever : Fever Spreading Across Humorously To Everyone
Posted by ananya saxena on 2017-03-26
“Luckily, Canon Camera, YouTube, and my rejection came at the right time, all three of them coincided. This college Qtiyapa( The TVF) is a show he had conceived for MTV. This show was also rejected after a lot of sources had been put in it.”
ClearDekho - Budget Eyewear Brand set to capture Rs.43000 crore optical market of India
Posted by ANJALI SINGH on 2017-03-22
ClearDekho, India's first online optical marketplace strives to provide an experience of buying your favorite eyewear online and offline with exemplary service offering through their user-friendly online platform.
CLEARDEKHO has come up with a variety of eyewear with every range to satisfy its customer coming from any financial background. They provide eyeglasses within Rs.500 to anyone, anywhere in India. It is truly the "1st pocket-friendly optical marketplace domestically".
Coming down to its business, CLEARDEKHO deals in providing an optical marketplace where people can shop products listed through hundreds of sellers across India under different sub-headings distinguishing gender and age groups to make the website more convenient for its customers.
To attract huge masses, it provides budget eyewear in the Indian market with not only online services but even offline, through budget retail stores. Quoting one of their statements: “We do not invest much in marketing but focus on strong word of mouth to create our brand and increase our business."
In the longer run, it started working on many different issues such as making eyeglasses accessible & affordable for everyone, making people aware of the need and importance of using eyeglasses to preserve vision, and also creating standardized budget optical retail network across India. This helped them in attracting seven repeat orders from a customer in Cuttack district of Odisha within a time span of 20 days. More than 100 such stories where people are ordering for their entire community, family & friends and accepting ClearDekho as their family optician.
Shivi & Saurabh inspired by Bansal's primarily wanted to build something of their own. Therefore, they put their savings into the business then raised a small round from an angel investor plus some revenues, and started their business slowly and steadily by learning more about the scenarios of online marketing and customer services.
And with the growing rate and support of the customers, they are pretty sure that within a span of 3 years, they will be having 50 of their retail stores up and running. Not only this, their online channel would have serviced more than 1 million customers.
As the team at ClearDekho says, "We have taken a less traveled path to make the world aware of the importance of eyes by advocating the use of eyewear and emphasize on eye care prevention than cure." Let us hope that they can create a difference in the world in making this world a place where eye care prevention is better than cure.
Another Faad Event In Town: Arbitrage 2017 from 22 to 25 March in Ramjas College
Posted by Aditya Arora on 2017-03-20
Book To Play Your Next Cricket Match With My22 Yards
Posted by Manvi nagpal on 2017-03-18
These days cricket players face problems such as unavailability of cricket grounds, complex cricketing experience in open grounds, several teams playing on the same ground, unpredictability, the uncertainty of quality and non-recordability of data and statistics.
My22yards provides the solution to all such problems. It is a cricket match organizer willing to solve all these problems on a single platform. is a platform where you can book a ground, play a match and record your scores. With My22yards app you can invite your fellow teams or random teams to play a match with you. Our featured grounds consists of super-class facilities. You can even record your scores and see your performance statistics.
It brings the predictability and assurance for a professional lookalike cricketing experience. They craft memories of those 3 hours on the ground and even after, by their statistics and performance report.The only rule that has remained unchanged since the cricketing laws were framed in 1744 is the length of the pitch which is 22 yards. The name of the startup was derived from the same.
The startup has some formidable competition in the market and has evaluated each of them thoroughly.
They have a unique advantage over all of them that they are COMPLETE CRICKETING SOLUTION (CCS).It enables users to join, make team, choose an opponent,
play matches (free as well as paid) and update scores.
Alok Singh, the CEO says " A random video clicked out by mistake changed my whole concept of thinking. I didn't even know that person. Later on, I came to know it was some founder of US$321 Company.
The company is still in its initial days and is in an infant stage. It is a combination of hurdles, desire, passion, success, and failures.They are using their own money right now and it's the only source of funding.
The app isn't even launched yet but they have already got 50 prior registrations for some of their featured venues. This is a big accomplishment which tells that there is a lot of scope for such an application in India where people worship cricket and are cricket freaks.
Stayzilla – The Godzilla Of Alternative “Stay” Sector
Posted by ananya saxena on 2017-03-06
“Stayzilla is an online website for home bookings. It was founded with the laser sharp vision to become India’s largest online marketplace for “stays.”
IAN investor Ravi Krishnappa who led the investment said, “Three things that attracted IAN included team, online booking technology and strong relationship with 4000 properties in 600 towns of India.”
However, despite their continuous progress, CEO Yogendra said in a statement, “I would like to announce today that we would be trying to halt the operations of Stayzilla in its current form and looking to reboot it with a different business model. New bookings on all Stayzilla platforms, websites and apps, are now dispensed.”
Contemporary Witchcraft Of Technology: Aayaam Labs
Posted by ANJALI SINGH on 2017-03-01
INNOVATION IS BORNE OUT OF OLD INGREDIENTS WITH NEW RECIPES.
But not every recipe turns out to be healthy and tasty except few of them. In this era of technologies where every entrepreneur wants to top the market with their innovative skills, AAYAAMLABS have also come up with their simplicity and creative works to impress its clients.
This startup looks forward towards design and development of quality technology services. It mainly focuses on consultancy and services apart from logo design, branding, graphic design, website design and development, mobile app design and development, etc. To expand its dimension, it is planning on moving towards a tech product for travelers and tourists named NextOnPlanet.
AMIT VARSHNEY while in his college days wanted to name his student welfare society as Aayaam but couldn't. Thus matching the aim of his startup which is to give a new dimension of design and development, he named it as AayaamLabs.
Quoting a Hindi saying: "Taalee Sirf Ek hath se nai bajti" which means we always need at least two hands to clap. Similarly, AayaamLab works in the co-ordination of Amit Varshney who designs things for his clients and on the contrary Priyanshu Sharma makes those designs functional.
In a very short span, this startup has accomplished a lot in numbers with over 65 clients and 80 projects in an average age of 25. One of its product which stands out among others is the portal for Madhya Pradesh Government which was inaugurated by our Prime Minister Mr. Narendra Modi which is a huge thing to achieve.
For their new project "NextOnPlanet" they have multiple USPs like Virtual Reality, Powerful Chat system and social connection between tourist, travelers, photographer, and blogger. The next step is to go global with this new project as it has got the world market, is full of potential and also is validated by several HNIs.
When asked about their initial days, Amit said: "Like every other bootstrap startup our startup was also started from 1BHK with an unlimited supply of tea and energy drink and a limited supply of funds. Time, hours, day, night, weekends were not for us. We thoroughly enjoy our work." Thus it's you who makes your recognition stand out in this crowded world whether starting from trash or possession.
People who want to nurture their creative side, then AayaamLabs is the place for them to unravel the innovative and creative bit of you. Aayaam Labs invites every developer, traveler, blogger or investor who is willing to be a part of them to showcase their ideas in a more profitable manner mutually.
The Ultimate Gadget Guru: Gadgets To Go
Posted by Manvi nagpal on 2017-02-27
As per a survey, more than 50% of gadget users face a problem of unsatisfied services, waste of time and money in the process.
'Gadgets To Go' or in short 'gad2Go!' is a company that aims to provide a common platform acting as a mediator for all users and the brand businesses that will increase the flexibility of the market and in sales pf devices irrespective of service station locations.
Electronic gadgets have become a fundamental necessity for the present generation and have gained importance almost equal to food, water, and air.Along with the increased usage of gadgets, the problem of servicing and maintaining them also increases. People today face many issues regarding their gadget maintenance and services, and most of them end up paying a lot more than the actual service. 'Gadgets To Go' is a company working towards the objective to create an online portal for customers in India and to provide them flexibility in services so that they can enjoy mobile services at lower rates by sitting at home.
The founders wanted the name of the company to define their idea uniquely.Gadgets to Go means maintaining gadget so that it can go for an extended life span by releasing the burden of customers.
The company has different teams each with different expertise like management, technology, financial affairs and networking. It works parallel in all the directions to solve a global problem.
The ideal customer for them is the one who uses smartphones and also wholly or partially understands the online commercial community and services.
Gadgets To Go was founded by Chetan Singh along with his best friend and school mate Yash Aggarwal. Chetan Singh, a final year college student who has three patents on his name, a passionate innovator of robotics and a mobile application developer.Chetan struggled a lot in his college days to build something that would be useful to people and change the way they used to live. Both Chetan and Yash were discussing how Yash was facing a problem with his mobile phone services in Germany and how the scenario was much worse in India, and suddenly the idea clicked into their minds to make a unique platform to solve such issues of the public sector in India. Joined with their college professor Nitesh Barot as with his technical and market intelligence, after struggling for months and a lot of public surveys, they formed the idea into a market product that can be used easily and will smoothen service process.They started with their own investment in Anand City, Gujarat. They are initially working on pilot stage and plan to go for series of rounds with investors as they scale multiple cities of Gujarat.
Initially, they faced many problems regarding nourishing the idea to fit into market needs and satisfying the customer with their services. It took them a lot of time to figure out small problems that people face regarding gadgets. So they conducted small surveys among the consumers.
After completing the foundation of their idea, they switched into the work of selecting the technology to be used that will be better to reach out maximum people so that they can easily operate it without any instruction manual. And then they came up with the idea of designing an Android application which contains all the information about the customer and their respective devices so that consumer can enjoy their services easily.
The company provides an online platform to customers so that the customers can report any issues that they are facing with their device directly through the Android application. gad2Go! gets the services done for the customers directly through the official service centers of the brand if in warranty else they also have tie-ups with reputed mobile shops in the city for the services as these all are carried out by customer choices.
Their services include Pickup-Delivery of Device, Online Payment, Service Center Selection, SMS Updates, Offline Booking of Device, Tracking of Status, Free On-Call Consulting for any issues and much more.
The team then added: "As in the past we've seen many people struggling for their gadget services and been wasting a lot of time and resources for it. Through this start-up, we aim to provide a flexible platform to customers, and we don't want them to move out from their chair for getting their services done".
Such a product is a tool for development of the country and should not be confined just to the state of Gujarat. It should be made accessible to all India by opening up various branches thus, helping all the gadget users around the country.
Frequip: The Online Rental Store
Posted by Manvi nagpal on 2017-02-24
A Kick-Start For The Start-ups: Budget 2k17
Posted by ananya saxena on 2017-02-24
The budget 2017-18 was expected to be unprecedented in many ways. Following the historic move of demonetization, which was both broadly welcomed and criticized, and also Prime Minister Narendra Modi’s “Start-up India Initiative”, many questions were waiting to be answered.
Would it have the right balance between populism and fiscal prudence? Would it bring any good news for the emerging organizations or not?
Speaking in TIE Global Summit in December, Niti Ayog CEO Amitabh Kant emphasized on the need for government to recognize the true potential of start-ups and create a conducive environment for them to grow.
Unveiled in February, though the budget couldn’t fulfill all expectations of start-ups, a few announcements that had a direct and indirect impact on them, include:
1) Income Tax benefit to MSME’S
To reduce a little burden off the Micro Small and Medium Enterprises, the Finance Minister, Arun Jaitley, proposed to reduce the Income Tax from the current rate of 30% to 25% for companies having an annual income of up to 50 crores. It hoped to promote the MSMEs by giving them a more competitive platform vis-a-vis the larger companies.
2) Timeline to claim MAT credit extended to 15 years
MAT (Minimum Alternate Tax) is the minimum amount of tax that companies have to pay irrespective of size and turnover. It depends upon the registered book profit of the company which might be different from a net profit of the company. Therefore even if a start-up is making book profit, it may incur net losses as well. Therefore it was expected to be abolished by the start-ups. Although refusing to remove MAT, Finance Minister allowed the timeline to claim MAT be extended from 5 to 15 years.
3) Carry forward of losses
For the purpose of carrying forward of losses in respect of start-ups, the condition of the continuous holding of 51% of voting rights has been relaxed subject to the situation that the holding of the original promoter(s) continues.
4) Tax Break
Finance Minister has increased the period of profit linked deductions available to start-ups to 7 years from the current of 5 years. However, this tax break is only available on gains made by start-ups for three years. Also, it’s available to companies recognized under DIPP (Department of Industrial Policy and Promotion)
5) No capital gains on conversion of preference shares to equity shares
Conversion of preference shares to equity shares is considered a transfer and attracts capital gains tax. The government has exempted conversion of shares from preference to capital and thus given a relief to start-up investors who prefer buying convertible preference shares.
While some hail the positive outcomes of the budget, some are unhappy regarding the complete ignorance and omission of certain unfulfilled demands and issues.
In the words of Seedfund Ventures Executive Director Shailesh Vikram Singh “ Reducing tax is fine, but what about losses and removal of rules? There is hardly anybody who is making profits; the issue is how to handle losses.”
Tech investor Mohandas Pai and Trifecta Capital, Managing Partner, Rahul Khanna believe that only 40% of issues had been solved since the much despised “Angel Tax” got no mention whatsoever in both Finance Minister’s speech and the budget, while it should have been a prioritized issue.
Employee Stock Option Plan or ESPOS were expected to be made tax free in the hand of employees, but no measure was taken in this regard. Moreover, instead of abolishing FIPB in the budget, Finance Minister should have strengthened it in the direction of providing better funding to start-ups.
Thus, even though the budget addressed quite a few concerns about the start-ups yet more reforms and benefits were expected to take place for their growth in India.
INNOV8: MINI SILICON VALLEY OF INDIA!
Posted by ANJALI SINGH on 2017-02-17
As Ritesh rightly sums it up, “We have 100 seats in this space, and we are not even thinking of breaking even or let alone make a profit, given the money we have pumped into this project. But what we are looking to have is the best of teams and the most fertile startup minds, people we can work with. This place is just for the passion we have for startups.”
Startup Review : A Detailed Analysis Of An Year Gone By
Posted by Manish Ahuja on 2017-02-14
The Indian Startup scene:
Behind every startup story, success or failure is a founder with a permutation of the above story. From the e-commerce to crowd-funding platforms young entrepreneurs have set their foot in every industry.
The Indian startup scene has been a topic of endless discussions, and the world is looking up to India. The year 2016 has been a rather peculiar one, one that certainly calls for a review as “you cannot connect the dots looking forwards you can only connect them looking backward.” So let’s look into the events of 2016 and try to “connect the dots.”
Beginning on the right note:
Two weeks into 2016 and Indian start-ups were about to receive a new year’s present.
On January 2016 Prime Minister Narendra Modi unveiled, in a rather ritzy event well attended by investors, unicorn-startup entrepreneurs and much more, the Startup India initiative. The Action Plan is a 19 point list which aims to build a robust ecosystem for nurturing innovation and empowering startups and entrepreneurship in the country.
Key elements of Startup India:
• Formal definition of a startup
• Self-certification based compliance
• Tax exemptions
• Relaxed norms for public procurement
• Intellectual Property Right Protection
The initiative provides for setting up a fund of funds with an initial corpus of INR25bn and a total of INR100bn; the fund will invest it's 25bn each year in SEBI registered VC funds.
R&D encouragement through Industry-Academia Partnership:
To propagate R&D efforts in the nation, the government plans to set up various incubators across the country.
The Action Plan intends to give special impetus to the biotechnology sector in India. To that end, it proposes to different setup bio-incubators and other infrastructure in research institutes and universities in India. To provide them with financial support, a Biotech Equity Fund will also be setup.
A paradigm shift:
In a time of acute shortage of funds, strategy and profitability took over energy and valuation as the key focus for start-ups this year.
FY-14 and FY-15 saw sky-high valuations for start-ups, with investors pumping money by the millions and billions. Towards the end many were skeptical, and some were even calling it a bubble. So was the Indian start-up scene nothing but another dot com story?
The question remains unanswered as of now; as for Flipkart’s devaluation: many argue it would be wrong to term such a ‘correction’ as an indication of a bubble for the whole startup industry moreover, Flipkart is still more valuable than its purchase price to investors.
“The point to note is that Flipkart’s valuations are still higher than what the investors had entered the company at,” said Sanchit Vir Gogia, chief analyst at research and advisory firm, Greyhound Research.
Flipkart’s case is not unique, erstwhile poster children like Ola, Snapdeal faced a similar fate. Other players like PepperTap (on-demand grocery), AskMe (classifieds), TinyOwl and Dazo (both food delivery), Fashionara (fashion company), AUTOnCAB (Auto booking app) either had to go out of business, scale back operations or merge with others to raise capital.
Startups are now coming back to their basics and are focusing on the integrity and profitability of their business models. Investors too are asking for a strict eye on costs and return contrary to their previous proclivity to scale and customer acquisition.
Basically, 2016 is an important lesson to all entrepreneurs that entrepreneurship is about more than just valuation.
Lesser Investments made
Data from various sources indicates a massive decline in investors’ activity, regarding both deal size and some deals. The number of deals made this year was 181, down from 364 in FY15 total number of funds deployed also fell from $648mn to$411mn. Startup Tracker Tracxn also provides similar data — investments in 2016 ($3.89 billion) were just about half of 2015 ($7.54 billion).
"Investors seem to be sitting on the sidelines, being selective in making investments, and focusing more on realizing investments. Given the fact that both the number and value of deals continue to slip across the early-stage spectrum, the trend clearly suggests that investors have started writing smaller cheques. Raising capital was not at all easy this year," said Vijay Prakash Rai of VC Circle.
Winners & Losers
Some start-ups that seemed to be doing well in FY15 shuttered this year, some also laid off employees; all this, not surprisingly, came in light of the shortage of funds. Going indeed got tough.
What went well:
Through the storm, some sectors stood rather firm. Fintech players taking advantage of the demonetization move grew their business. Post the demonetization move, PayTM reported a 700% increase in its traffic in just a month. No wonder Vijay Shekhar Sharma said in an interview, “I don’t need to sleep, I am living a dream.”
The sector received $485mn in funding this year, down from $1175mn from last year. A game changer for this industry, the government, announced the inception of a Unified Payments interface called UPI which powers multiple bank accounts, banking features, and merchant payments in a single mobile app. Startups leveraged this opportunity making tie-ups with banks to introduce their UPI applications. The sector also witnessed its largest M&A this year when Citrus Pay was acquired by Nasper-backed PayU for a whopping $130mn.
As many as 200 startups went bust this year. The substantial cash crunch choked companies in the on-demand food and groceries sector. Grofers laid off 10% of its employees and shut operations in nine cities. Companies like TinyOwl and SpoonJoy struggled to stay afloat at first through massive layoffs but finally gave in and closed shop.
Not even the deep pockets could pull it off, Ola, which introduced its food delivery service in FY15 had to close in May.
In summary, 2016 has been game changing, with the much-needed paradigm shift to profitability this year might be argued as the one that will build the foundation for upcoming start-ups to build their business models on. Emblematic in the context of start-ups the year underscored one of the humanity’s most essential mantra, aptly put by Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.
A Star that didn't take off that well: Jabong
Posted by Manvi nagpal on 2017-02-12
After the consolidation the CEO of Jabong Ananth Narayanan said ," I don't think this is consolidation in the traditional sense. I intend to run Myntra and Jabong as separate entities."
PRACTO : The Modern-Age Healthcare Wizard
Posted by ananya saxena on 2017-02-12
“We plan to expand our footprint from 35 to 100 cities in India, while internationally expanding further across South East Asia, Latin America, Middle East and Eastern Europe “, Founder and CEO Shashank ND
Yet Another Successful Edition: Open Networking Session 2.0
Posted by Saavie on 2017-02-08
FAAD provides startups with services from the Inauguration of the company to Marketing and Sales.The company has already organized multiple events including Co-founder matchmaking, discussion sessions, and networking sessions. Open Networking Session 2.0 was the second networking event organized by them and it was very successful.
Bharatiya Startups, BW Disrupt, Startup Selfie, Legal Salah and Startup Delhi were the proud sponsors of the event.
Mega Horse In The E-Commerce Track : SHOPCLUES
Posted by ANJALI SINGH on 2017-01-31
Working as a marketplace, it has been well-supported by a burgeoning community of certified merchants in India. Unlike various other online shopping sites, it has achieved the largest merchant base of over 3.5 Lakhs. This online shopping website is creating history by empowering local and regional merchants, primarily from Tier 2 & 3 cities and making them a national enterprise at ShopClues.
One Roof For All Your Business Requirements: MICROCOM INTERNATIONAL
Posted by Saavie on 2017-01-26
In only a few decades, the internet has become the need of every successful business. Although the digital world is full of thousands of websites and software, it has become hard to manage all the different tabs for one business.
MICROCOM INTERNATIONAL saves you from this trouble.
Microcom International is a specialized Company in IT Services, digital and business solutions that partners with its clients to strengthen and transform their businesses. They deliver services in the field of web development and designing, software development, animation & designing and a range of other designing services.
They expertise in graphic designing, web development, application development, animation, photography, banner designing, brochure designing, business card designing and logo designing.
What can get better than this? All the services you require under one roof with a professional team at affordable prizes!
Microcom International, founded in 2014 by Mr. Sudhanshu Gupta is the child of the company Microcom Computer International which was founded in 1990 by Mr. S.K Gupta. This name follows the same traditional legacy given by his father.
Sudhanshu started the work in a small room alone with a single laptop. He used to take the projects and develop them himself. Started from the very bottom, he has worked his way up and in the mere time of a couple of years he has successfully built up a team of professionals who provide their best inputs for customer benefit.
The business was funded by the revenue generated by their first career projects. They started from zero and gradually, earned through the projects assigned. This pushed forward their potential and helped increase their workspace, team strength and market status.
“My father is my role model., He has always worked so efficiently which sets a mark for me and uplifts me constantly”,says Sudhanshu.
Mr Gupta always wanted to create a space where one can find all the service under one roof hence he made sure that his company provides overall services and satisfaction to the customers. This later turned out to be their company’s greatest strength because they provide the services of Photography, Content writing, etc. which are required in addition to the designing. Their clients need not rush to any other companies for such additional services.
Their approach is very friendly and supportive. “We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.”
In the span of time, Microcom International has achieved many accomplishments and praising of people. They have upgraded themselves to a whole new level.
Mr. Sudhanshu received the “Young Entrepreneur Award” in January 2016 on the eve of the National Management Summit.
Their organization now consists of 17 members in their core team who work with dedication to achieve certain goals and customers’ satisfaction.
Some of their proud clients are ‘Foilpack’, ‘GoForServices’, ‘Knilot’, ‘History Rajasthan’ and others.
They believe in hard work and providing full support and satisfaction to their customers.
“As estimated, we find ourselves as the most successful startup in the upcoming years. We are providing our best so that, we emerge as one of the top-rated companies in the future. We work for customers’ satisfaction, yielding our best results.” - Sudhanshu, Managing Director at Microcom International.
So, if you want to get a full package of excellent digital services for your business, then Microcom International is the place to ping! They will take care of your website, mobile applications, designing and other services that you might probably require all under one program.
Confluence 9.0 brought to you by Management Interaction Cell, SSCBS
Posted by Aditya Arora on 2017-01-17
Well, the bells have rung, the sun has come to shine once again, as we approach the time of the start of fest season in DU colleges. Games, Masti, and prizes are all the more important ingredients that go into the making of these fests as a perfect recipe.
Apart from the hard work that goes into putting these mega events, the small entrepreneurial roles that students undertake in managing teams, deadlines and ensuring everything falls into place with precision is something that is worth writing many odes. Let us sneak peak into one of such event coming up soon and go back down the memory lane when we all were doing similar roles in our colleges
( even if we weren't).
One interesting event in the calendar is the Confluence 9.0 organized by students from the Management Interaction Cell of SSCBS. *wow* *super excited*. Let us scan all the details and wish the society all the best for their event.
The Management Interaction Cell of Shaheed Sukhdev College Of Business Studies is back with its flagship management fest - CONFLUENCE 9.0.
An array of events await you with Prizes worth ₹3,00,000 up for grabs!
May the market be with you!
A blend of the traditional mock stock with the intergalactic world of adventure.
Cash prizes and courses worth ₹1,00,000!
Winner takes it all!
A roller coaster ride like series of rounds that requires you to combine your technical with interpersonal.
Conquer the world!
A turn based strategy game that sets the team on an epic journey, testing their decision-making skills, as they lead their empires to the gates of glory.
Prizes worth ₹1,00,000 to be won!
Lights. Camera. Action.
Right from budgeting and marketing to sensationalizing your movie by hiring actors and their leading ladies, you have to do it all.
Prizes worth ₹10,000 to be won!
Here you can find the official teaser of their event.
Don’t forget to register at: bit.ly/registe
Venue: Vallabhbhai Patel Chest Institute, North Campus, University of Delhi, Vijay Nagar Marg, Delhi, 110007
For further details, contact:
Pranav Arora: +91 9971163150
Story of a 23 year talented entrepreneur: Abhishek Gupta and Tootle services
Posted by Saavie on 2017-01-15
Today on Faad times, we cover the story of a young entrepreneur from the lands of Kolkata, West Bengal, India. Abhishek Gupta, with a B. Tech in Computer Science and Engineering from Institute of Engineering and Management, Kolkata, was the only person in his entire clan to pursue Science and then complete his Engineering!
But his indomitable spirit did not cease him from achieving big in life. Tootle services, a registered partnership firm on 4th April 2016. It is currently incubated at Nasscom 10k start up program in Kolkata
How did the entrepreneurial bug bite him? Wasn’t he supposed to carry forward the family business?
So, the initial shock was already given to the family. “I want to take up Science in my +2” – is what Abhishek Gupta had declared in his family after his 10th Boards. So be it. Then the journey began. He joined Kota, Rajasthan to prepare for the IIT JEE while pursuing his +2. Being in Kota, away from family, finding new friends and staying alone opened a whole new world for Abhishek at the very young age of 16. The IITs could not be cracked (there’s a whole long exciting story behind that too) but the bigger picture was unearthed – “I have to do something on my own. Can’t do away with freedom.” But no! The College Dropout idea had still not permeated into the thought process. Thus Mr. Gupta joins IEM, one of the topmost private colleges in Kolkata.
Engineering colleges are supposed to be fun! But that wasn’t the case for Abhishek. The amount of thrill, masti he had had in Kota was no match for the fun his other batch-mates were supposedly having. Abhishek was looking for an idea to work upon. But there was no idea.
Freelancing was an amazing, wholesome and evolving experience. It not only gave him enough practical technical knowledge but also taught him how to manage projects and complete them within deadlines. And the ideas kept flowing in and on! The only thing missing was – a solid Team.
The Click Moment
One fine day in 2014 Abhishek – now in his 2nd year of Engineering, finds a Facebook post, shared by one of his friends, about a Business Plan Competition at NITIE, Mumbai. Something sparked within and he was desperate to participate. Again, another problem – at least 2 members were required to form a team and apply. Fantastic! He smartly enrolled his friend, Abhirup Mukherjee’s name along with him, without even Abhirup’s knowledge. After the invitation arrived, Abhirup was informed who without even blinking said a big, fat NO! There was no other option for Mr. Gupta but to beg. Even that failed. Fine, he lured Abhirup with the offer of going to Mumbai to have fun, roam around on the Juhu Beach and if by any chance they happen to win any prize, which was totally next to impossible, they’d party with whatever prize money they get! Deal cracked!
The BPlan Challenge was to set up a noodles factory. Plans were submitted and the competing teams were waiting for the results. Most of the other team members were also in their 2nd year – the only difference being, they were in their 2nd year of MBA. Mr. Gupta thought – “No chance.”
The ending wasn’t like our usual Hindi films. Mr. Gupta did not win the competition but stood 4th. Not bad either. The goal was achieved – to test whether he had that business acumen.
Thus Abhishek returns to Kolkata, determined to start his entrepreneurial journey, determined to create his Team. Slowly and gradually a team got formed (of course, there were lots of people who joined in and then opted out). Few initial failures didn’t discourage him and he finally landed in NASSCOM with his idea of Tootle while he was still in his College.
Tootle is Unique on Demand Freelancer Solution Connecting Online Freelancers to Offline Jobs based on their locality.
Freelancing is what brought Abhishek and his CTO, Sudipta together. Also, a lot of other friends wanted to do something worthwhile with their spare time. The stage was set and the local contractual job searching platform Tootle found its inception.
“The idea is to create more jobs – both traditional and Odd Jobs as you may say. We have a tendency of looking for talent beyond our boundaries when it comes to looking a suitable employee or associate. Some kind of CV needs to be floated to find a job! Are we at first looking at our very nearby options?. There are jobs everywhere and people everywhere. The idea is to try to match them as locally as possible. If you find something suitable nearby, why go somewhere else? And not just that. There are a lot of students, housewives, retired people who look for part-time jobs. So why not match them with the demands around them?” – This is the thought process behind Tootle. Abhishek also wants to create a feeling of the dignity of labor and slowly bring about more societal impact by not taking up him campus placed job but creating a platform that generates jobs for many through Tootle but one step at a time.
BHARATIYA STARTUPS- The Home For Indian Startups
Posted by Saavie on 2017-01-09
Millions of people have ideas that can change the world but only a few of them have the courage to work and achieve those ideas.
Mr. Sudhanshu Gupta, founder of ‘Bharatiya Startups’, wasn’t one of the dreamers. He was and still is one of the achievers.
Bharatiya Startups is an organization that helps young entrepreneurs to build their businesses. They provide everything from Workspace solutions to Free marketing. Bharatiya Startups are famous for their freedom and welcoming support that lets entrepreneurs discover their interests freely.
The inspiration of Bharatiya Startups came from attending a very simple event on startups. The event focused on the ‘problems being faced by small startups’. This intrigued the team and gave them the idea of opening a Startup that solely focuses on helping other startups. Within only 7-8 months, they had Bharatiya Startups running.
They started from the scratch to understand all the problems that a startup might encounter.
“We had three days initially when we used to gather information about the startups from different sources and about the basic requirements, strategy and planning to start, boost and flourish a business.” Says Sudhanshu.
They started this community, with only a couple of people and they are very proud to admit that they have now grown to over 10000 people.
Bharatiya Startups is an organization which ushers young minds about the idea of Entrepreneurship. This is an initiative to nurture young minds and to provide the resources to drive their ideas and shape them into reality. They are an Incubation service for providing all the amenities and assets to the entrepreneurs.
“Our USP is our contribution in the resources and the fact that we bring the capitalists/investors directly to the startups. There are no other mediators. This provides a surgical help to the startups.”- Sudhanshu.
The founder is greatly influenced by Mark Zuckerberg and calls him his role model.
“When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as is giving people that power.”
- Mark Zuckerberg
The idea fits perfectly with Bharatiya Startups, which has accomplished in supporting and providing resources to a few great start-ups. They have built a community which has a 10000+ people who are informed about the events going to happen and about different start-ups.
In the upcoming years, they hope to take this to a next level and expand their community where they can invite more people to join and provide their services to more entrepreneurs.
“We want to usher more ideas and build a great community in the coming years.”
DateTix: Host and Apply To Dates Near You
Posted by Shubhi on 2016-12-31
It seems all the singles in the city have their wishes come true. Now, getting your perfect date is not a difficult task at all. With DateTix, you have your ideal date sorted. It feels that people are busy either in a Startup advent or working on a million dollar company that leaves with no quality time. It is time to balance the scales, adding weights to personal time also. Therefore, the significance of a platform like DateTix is undeniable for the market.
Datetix is the mobile and cloud-based marketplace for people to host, discover and go on real life dates. Its unique name and simplicity to connect with people attract all. The date could be for friendships, casual dating, serious relationships, or business networking- it ceases all like-minded people at one platform “DateTix”.
Initiated by Michael Ye, an Internet entrepreneur, Datetix is successfully operating in three countries. Started as an online dating website in 2013, Michael was working on it part-time while still working on my full-time job as an investment fund manager. He would work hard on it in the evenings and on weekends on product design and development, and building a high quality seed user base in Hong Kong. Having done really well, now the company plans to enter the Indian markets with the help of Rahul Maheshwari, a young entrepreneur with a very good understanding of this space.
Datetix group hosts a suite of dating products like Lovestruck, Lovestruck Infinity, Noonswoon and Datetix which gives the customer to directly choose Datetix.
Lovestruck styling to connect people analyze first the matched partners according to their interests, age, location and other criteria. Once they meet up, the server allocates their behavioral likes and dislikes to get the best ones match.
Lovestruck infinity is designed for committed relationships with supreme expertise in matchmaking and dating expertise to set their clients on a course for love. Anyone uncomfortable with the high visibility or time-consuming aspect of other different dating sites can opt for the same.
With unique and innovative services, Datetix got acknowledged by a small round of seed funding in 2013 and then raised $3 million Australian dollars in 2015, and just raised another $1.75 million Australian dollars in 2016. Moreover, it has acquired two dating in past 5 months. The leaders of the South Asian markets are now looking to expand in South East Asia and India.
India is a conservative country with the relationships formed on networks while technology. Recording a month on month growth in terms of revenue and userbase, meeting individuals and developing a sound market amidst Tinder and backlashes of prejudices, would be a tough task for Datetix.
Prince Vijay And The Paytm Kingdom : Leaders of Digital Payments
Posted by Saavie on 2016-12-29
Paytm has grown to be very popular and is considered very handy to use after Demonetization. But it was a big hit even before that. What makes Paytm so appealing to the market? And why is it better than the rest?
Paytm is a digital payments platform that lets you transfer cash into the integrated wallet via online banking, debit cards, and credit cards, or even by depositing money via selected banks and partners. Using the money in the Paytm wallet, you can pay for several goods without using cash.
Paytm also lets you recharge your mobile phones, metro cards, DTH cable, data cards, etc., as well as postpaid payments for cell phones, landline/ broadband, electricity, water and gas bills, etc. You can book tickets for buses, trains, flights, movies, hotel rooms, etc. and pay for Uber cab rides using the platform. You can also buy goods on the company’s e-commerce platform using the wallet.
The story of how Paytm came into existence is an interesting one.
Vijay Shekhar Sharma, the founder of Paytm, was brilliant in his studies in his hometown, Aligarh. He always struck out to be the best, until he had to move out from his hometown and into the “real world” for college. He joined the Delhi College of Engineering, which is English medium but he completed his school graduation in Hindi. The language barrier made it strenuous for him to study and became the reason for his low grades in college.
When Vijay was not attending college, he spent his time becoming an entrepreneur. He started the website indiasite.net in 1997 with a few of his friends.
Things took a better turn when he started One97, the parent company of Paytm. He began experimenting with the three basics of the internet- content, advertising and commerce. But the big eureka moment came in 2011 when he first pitched the idea of entering the payment ecosystem in front of his board. The board was not convinced, as he was talking about betting the company's money on a non-existent market.
"Some other entrepreneur would have sold the equity and started their own business. But I aspire to build a 100-year-old company. I think that men and boys are different because the boys flip and sell. People run, and create legacies," Vijay said.
So, he put 1% of his equity, which was about $2 million around 2011, on the table and said, "This is for all of you if I waste the money that we put on the site." He adds, "There is no fun in doing what others ask you to do, the real fun is in doing what people say you can't do."
And it is this belief that the first avatar of Paytm, Pay Through Mobile, was born, going rapidly onto becoming the next big thing of the startup ecosystem in India.
Paytm is India's largest mobile payments and commerce platform. It started with online mobile recharge and bill payments and had an online marketplace today. In a short span of time, it has scaled to over 164 Million registered users and more than 90 Million monthly transactions. Its investors include Ant Financial (AliPay), SAIF Partners, Mediatek, Sapphire Venture and Silicon Valley Bank.
The company received the Most Innovative Company of the Year 2014 Award at Business Standard Awards, the Disruptive Digital Innovator Award at NDTV Digitizing India Awards, the Frost & Sullivan India ICT Award for Mobile Commerce Company of the Year in B2C segment. And these are only a few of zillions of them.
The Year Ending Startup Overview : Highs and Lows of 2016
Posted by Shubhi on 2016-12-27
MYOPERATOR : A Professional Call Management System
Posted by Saavie on 2016-12-23
Do you know that more than 80% of business transactions takes place over the phone?
"Every customer interaction is a marketing opportunity."
*And it requires a professional to handle it*(Period)*
MyOperator is a cloud telephony service which helps organisations manage all their business calls while creating a complete database of the customers to ensure that no valuable information is lost.
The service delivers solutions such as Interactive Voice Response (IVR), Virtual number, toll-free number, cloud EPABX, automatic call distribution, call tracking & recording, reports and much more for business.
Ankit Jain, the founder of VoiceTree, noticed that a telephony interaction system would be a sustainable business backbone, when the service received, over 20,000 calls in a day for an entertainment organisation. Motivated by that he launched his in-house Response Engine called TIRE. The team developed two products with it - CODAC and MyOperator.
CODAC came as an answer to reducing the humongous efforts involved in handling confirmation requests. It is an automated call verification tool which enables businesses to confirm periodic payments and service details.
MyOperator focused on the need for SMEs to manage their calls without any infrastructure or technology hurdle.It gives step by step directions and options to help choose the most suitable call management system for a company. Beginning by picking a business phone number (toll-free or a virtual number) and designing a customised IVR (Interactive Voice Response) system. Followed by allotment of the departments and agents, and publishing of the number. The user can access and subscribe to call reports and remarket the callers through SMS or Facebook.
Ease of use and Affordability are the two things that MyOperator has got it right on both fronts. A user can set up a system in as less as 60 seconds with this amazing cloud telephony service.
The company has experienced a breakthrough in the past with this product. Ankit Jain tells that their revenues have increased by 300% in the last three months.
With the team growth at over 50% in the same period. "We are creating SAAS (Software as a service) and mobile strategies to take a new leap with MyOperator. Soon you will see us in the global cloud telephony market, re-defining call management."-says Ankit.
MyOperator has gained numerous customers for its excellent services in a very short term. Lenskart. Cashkaro.com, Snapdeal.com, MakeMyTrip, Canon and FabIndia are a few of its other proud customers.
Their services were also rendered by Aam Aadmi Party (AAP) in a crowdsourced calling campaign, which reached over 5 lakh people in Delhi, before the Delhi Legislative Assembly election, 2013.
In 2014, NASSCOM identified VoiceTree Technologies as one of the Top 10 companies in the Emerge "League of 50" for 2014.
MyOperator is currently limited offering their infrastructure offering only to Delhi, but are now expanding with good speed to provide the same, pan-India. In the coming six months, plans are initiated to release the enhanced next version of a product on a global level.
Another Ode to Success: Rocking again with Co Founder Matchmaking 2.0
Posted by Aditya Arora on 2016-12-22
After a thumping success of the first installment, the bells had rung once again for Co - Founder Matchmaking 2.0, wherein 20 startups and 20 Co-Founders are shortlisted to speed date with each other on real time basis. Just like its predecessor, Co- Founder Matchmaking 2.0 was no different recipe. Same concept, same process but we got a pack of new memories to cherish for a lifetime.
This time around, CFM 2.0 was conducted in Workly, Lajpat Nagar on 17 December 2016. Faad along with Startups Delhi, powered by Wagon Cabs (which gives you fixed rate/kilometre and an option of more savings for riders and more earnings to drivers) and Co powered by Cash Suvidha, conducted this transformational event for the Startup Industry. Our other partners included Web Shuttle, JuxPux, BW Disrupt, College Desk, GrowthHub, Startup Selfie and HR Simpli. With the dedicated and continuous support of all the partners, we were pretty confident that we would nail it big once again.
All the registrations were duly done and completed, as we geared up for the big day (the event day). People started coming in at 11, and the networking floor was already abuzz with discussions of like -minded intellectuals under one roof, and under the banner of Co- Founder Matchmaking 2.0. As people started to accumulate, our celebrity speaker Anchor Satvik Kapur had already spellbound the audience with his fun-filled team grouping activities. People were made to interact with maximum people in the room like they had met their old friends after ten years ago. Our Prime sponsor Wagon Cab presented their idea of the perfect rate for Kilometer along the lines of higher waiting periods and surges in the Cab Industry. Their idea of better savings to riders and earnings to drivers was indeed commended by the audience.
Next in place, was our Celebrity speaker session which focused on imparting the right kind of knowledge and guidance to the startup community from the Industry experts themselves.
Our Keynote Speaker Mr Ankit Jain, Founder of My Operator, spoke about how he runs a bootstrapped company and very much profitable with a well-diversified customer base. He spoke extensively on the need for the right Co-Founder in escalating the venture and making the dream turn into an operational idea. Meanwhile, people were listening to Mr Jain very carefully; they were enjoying a tasty bite of lovely sandwiches by JuxPux.
After that, it was time for the audiences to fill out their three preferences of their ideal date for a startup or Co-Founder based on their pitches, skillset, Domain and a multitude of other factors. And then after filling out the preferences, it was time to move towards lunch sponsored by CashSuvidha. After taking the Lunch Bites, everyone started to network with people around, as the dates were being announced. People were being guided to the person they can meet on a speed date, so as to generate a better match.
This time we had close to 50% successful and perfect matches and people happily exclaimed that the matches helped them to find the right person in the community. The time was over, matches were made, and now it was time to bid adieu to 2.0. But we will be back again with 3.0 to rock the ecosystem once again.
The coolest way to share money with friends : The beautiful story of Mypoolin
Posted by Shubhi on 2016-12-01
Why pay more when you can split the exact amount? Mypoolin, a peer-to-peer and social payments company, has cleared the fuss of handling transactions in a group of friends. Even though money is something we all try to be good with, it is quite embarrassing to repeatedly poke people and remind them how much they owe you. Say hello to this new app that solves it for you! Created by two highly intellectual entrepreneurs – Mypoolin has become the leading social payments company in India. It is a new age solution to simplify your daily lifestyle and send / receive money with your friends instantly from any bank to any bank.
Ankit and Rohit met each other at an event at Harvard University in 2012. Both clicked instantly with each other as they discussed and compared the incline and outlook of Harvard students towards startups with peers back home at IIT Delhi and Delhi College of Engineering. While Ankit looks after the marketing and growth side, Rohit takes care of product and system design. Mypoolin app involves two main parts - Split n Settle and Plan n Pay. They use UPI (Unified Payments Interface) to help users send / receive money instantly from any bank to any bank with just a mobile number.
In the 'Split and Settle’ section, after a plan where you have paid other's shares; you can create a request where you enter the topic and the overall amount you paid. Once this is done, you need to add the people with whom you are splitting this bill from your contacts and create this payment. It is added to the home screen and requests are sent to your friends for the collection, provided they are also Mypoolin users. Otherwise they get a request to install the app first. Everyone can pay their shares using any means like credit / debit / net banking and UPI. Once everyone's payments are done, you have the option to collect it as a bank transfer to your account, as a voucher with Mypoolin’s partners or a refund to your mobile wallet. Don’t worry, if your friends don't agree with the split, you can discuss it in the embedded group chat, and later claim a refund from the pool as well.
A very important aspect of Mypoolin is that it is entirely FREE of COST and all the transactions happen in real time, i.e. instantly. So, say goodbye to long Account numbers and IFSC codes for sending money to anyone in the future and embrace this magic.
Earlier, Mypoolin had raised angel funding from renowned investors naming Rajan Anandan, Sharad Sharma, Sunil Kalra and more. Also in August 2015, Mypoolin was awarded with a convertible debt round from Accel Partners and Qualcomm Ventures.
Mypoolin has cut down the big tedious excel sheets and multiple bank transfer reminders into a smooth and fun experience. Mypoolin isn’t trying to be just another payment app. What it seems to target is something bigger - a complete social planning and payment tool for your amazing plans as well! It is a full stack social lifestyle app for our young generation.
You can download the app here – https://mypoolin.com/promo
THE ULTIMATE FINANCIAL SUVIDHA JUST A CLICK AWAY
Posted by Aditya Arora on 2016-11-03
What if you could get a robust online platform where you could get your financial worries resolved? Cashsuvidha, a leading Financial Company a trade name of Usha Financial Services Pvt. Ltd., initiated by two highly experienced Import and finance market heroes provides a diversified product portfolio in the Finance sector. It is the platform that provides you loans at hassle free, quick processes to approve your financial needs.
With a vast experience of over 25 years in the Business and Financial Market, 15+ years of experience in the import of non – ferrous metal scrap, and an experience in the Real estate sector spanning decades, the Founder Mr. Rajesh Gupta directs the leads the company as a real leader.
It is often remarked that a TEAM is people joining and creating wonders together. Mr. Anoop Garg, Co-Founder of Cashsuvidha has always been the consistent supporter of the enterprise. His dynamic experience of over 21 years in various capacities and domains has been a big plus for business's functioning and operations. Similar to his Counterpart, Mr. Anoop also comes in with years of experience in the Real Estate and Importing of Non Ferrous Metal Scrap businesses.
Dreaming of touching zenith, the fantastic duo envisions to become India’s leading financial company.
Marching on the purpose to overcome hurdles in the life of Entrepreneurs in India, they counter with challenges to float their bank loans, external factors like inflexible guarantee parameters, frustrating lending policies and lengthy disbursements affecting their credit appeals. The Digital Fin-tech platform enables the users to experience automated operation, hassle free operating, Fast approval and Quick Disbursal.
Their four-Step process to gain funds is fascinating. Just apply anytime, upload your documents) and disbursal: loan amount disbursed within 72 hours. Cashsuvidha has an extensive range of Products- Entrepreneur Loan, Small Medium Enterprise Loan, and Invoice Finance. Their aid towards the segment of Women’s is appreciable and gives them an edge over others. The passionate team is also working on a technology through which Results can be obtained in real time (It includes Social Score, E-KYC, Human behavior & Credit Bureau CIBIL & Equifax.) Their technological platform is very robust and comprehensive, but really solves the problems of paying visits to Banks and Financial institutions again and again. It is really the need of the hour and erodes the need of Paperwork and Physical documents. Thus, their technology makes the entire process lucid and comforting on the part of Customers.
With new and innovative services under the hatchet, Cashsuvidha promises to be the next big thing in the world of Fin-tech. Their focus area currently lies in managing both the Urban and Rural credit requirements, thus benefiting the lower strata also. Their motive is to bridge the wide gap in the market and reach out to those who have no reach to banks & Financial Institutions.
Initiated just months before, they have served 3500+ clients. The testimonial and the services provided by them are the icing on the cake to get easy finance at affordable rates.Additionally improving the macroeconomic conditions, higher credit penetration, increased consumption and disruptive digital trends will allow Cashsuvidha to grow at a healthy rate over next five years.
Husband and Wife Duo Take The Marketing World By Storm
Posted by Aditya Arora on 2016-10-24
Would not it be super awesome if we have a platform that brought creative minds together and allowed start-ups, SMEs and established businesses too to reach out to these brand specialists who could provide marketing solutions to them at a fraction of the costs traditionally associated with marketing activities?
Vivek and Nehal Modi, a husband-wife duo, spotted the need for Yellowbulbs and they swiftly moved in to fill the void. They are a progeny of the digital age and believe that technology has shrunk the distance between brands and brand marketers.
YellowBulbs is an effort to aggregate these marketing specialist agencies and experts and create an online B2B marketplace that helps new age brands interact with marketing experts. They help startups and small and medium enterprises (SMEs) make their acquaintance with marketing ideas through specialists to pay whom banks don’t need to be robbed.
9 AMAZING THINGS YOU NEED TO KNOW ABOUT YELLOWBULBS
2600+ Sellers listed
542 + Verified sellers
Global-Alexa Rank - 118,991
India Alexa Rank - 9069
377 Ready to use packages live already
Operational since March 2015
Team in NCR, Bangalore, Mumbai and Kolkata.
Total team size - 11
As a marketing professional for over 15 years—as an advertising executive, sales manager, brand manager and business leader—Vivek found that brands were only reaching out to the big, well-established agencies. Smaller, boutique firms would invariably lose out to the usual suspects. When brands had an outstanding marketing campaign to launch, these big companies could promise one of two things: on-time delivery or creativity. The client, of course, demanded both and rightly so. For that agencies would ask for more time and premium pricing.
This inefficiency, Vivek felt, needed to be curtailed, if not eliminated. And for that it was important that businesses were able to reach out to other, smaller, agencies that were hungry for business, could provide a customized solution promptly and at a competitive price. The YellowBulbs platform was the answer.
They began their search for creative service providers and set about putting together specialists based on due diligence to establish strong credentials. In 2015 YellowBulbs got its first project, and the die was cast. It has been gathering momentum since then, going from strength to strength, creating ripples in the marketing world.
Turning business into a brand:
“The time is just right for Indian start-ups and SMEs to enter the big league of brands worldwide. Post-liberalisation, India has been able to build an ecosystem that has given companies access to capital as well as talent. Moreover, the retail and e-commerce boom has opened up new markets, expanding the consumer base like
The eight broad categories YellowBulbs operates in includes:
• Digital marketing
• Event and Activation
• Design and communication
• Website and app
• Video and film
• Blogs and content
• Audio and radio
• Public relations.
Free registration: The market has business listing platforms that ask for registration fee upfront; YellowBulbs allows service partners to register for free, upload ready to use packages, apply for the best-suited bids, complete the assignment, and receive payment. We also offer managed services solution at a nominal service fee. We only charge the seller a nominal fee after the money is received.
Quick service: YellowBulbs has boundary service called Brand Box for brands looking for immediate services. On Brand Box, based on their needs and requirements, clients will find ready-to-use packages which cut the process time of briefing, shortlisting and negotiating.
Security, Visibility, and transparent platform: YellowBulbs offers a completely safe and open platform for financial transactions. Service providers are paid only when the client confirms that the project is complete. If you are verified on YellowBulbs chances of you being visible to service seekers rise significantly
Distance no constraint: The digital world shrinks boundaries; in this case creativity without boundaries. So, even if you are a service provider, or service seeker for that matter, located in Tier 2 or 3 cities, the YellowBulbs platform will get you what you want.
The Blissful Plans Ahead:
YellowBulbs went online in May this year and rapidly, within a month of starting operations. Marketplace is the current model. In the Events and Seminars vertical their aim is to set up platforms and organize seminars that bring together suppliers, brands, and consumers on the same platform and interact like never before.
.TJ Fine Jewellery: True Gems In The Industry
Posted by Aditya Arora on 2016-10-12
As goes by a famous quote, “The names need not to be taken too often to honor the champion, their work itself speaks volume of their victory sagas.”
With close to 60 years of a wonderful legacy, Tarun Jain Designer Jewellery and Gemstones has been a pioneer, thanks to their splendid designs and customized pieces. It does not matter whether it is a big fat Indian wedding or a Cocktail evening, the talented team of designers will design an artistic piece that is set to dazzle with your outfit.
The amazing work of fine jewellery that has been done by Tarun Jain so far, is really a treat for the eyes and deserves special recognition. With constant innovations with their product, hiring the right team of designers and showcasing great artistic skills, the team has hit the nail on its head when it comes to success and a happy clientele network globally.
The man himself, Tarun Jain comes out as a superb leader of the pack, delivering products of high value and falls to die for. One such piece is the Navratan Brooch that features the finest stones encircled with diamonds and handcrafted in 18k gold. If you want great falls with attractive diamonds and eye catching threads, then carved Emerald Polki Diamond Choker and Jhoomer are set to send shivers down the spine with their absolute beauty. Both are well acclaimed designs and have won a series of accolades, both nationally as well as globally.
As another quote goes by, “Innovation is a never ending process, and the more you innovate the better you connect with your customers.” Keeping this in mind, they have started with the concept of Heirloom Jewellery which has been making merry for them and their business. Through this, the old discarded jewellery is remodeled with more colors and is given the shape of a new jewellery. The most important thing is that the sentimental value of the old jewellery is remained intact, but the outlook just looks nothing less than a new one.
Lines can be written, paragraphs can be phrased after one other to evaluate the work done by the awesome team so far. Their spirit of innovating in a creative and customized space, a great team support is something that adds the onus to the success story so far and times to come.
Open Forum By Faad And Startup Delhi At Workly
Posted by Aditya Arora on 2016-09-21
The preparations were all set , as Faad was ready to launch another unique event that would help the community to grow and the ecosystem to flourish. Our lovely partners Startups Delhi, Page Swype and Workly too looked at the event with great expectations and excitement as to how the next steps of events would unfurl. But yes now I can say, that 6-8 on 18 September,2016 was a great time.
Our event Open forum was focussed to solve the real problems of startups in the domain of Finance, Investment, legal and banking. As the name of the event goes by, we aimed to seek an open idea sharing platform where experts were called to solve these problems.
The event started off with the hostmaster for the day Aditya Arora introducing our lovely speakers and telling about their awesome work that they done over the past so many years. The perfect atmosphere in Workly could not have provided for a better start to the event. The excitement could be seen from the happy and cheerful faces of the speakers as well as the attendees.
Mr Alok Gupta took care of all the investment questions that were raised in the open forum. He answered various doubts regarding the VC roadblock, funding via debt funds, the real key attraction for an investor along with a line of various questions and suggestions that came up at the open forum
Mr Laveesh Puri, being a seasoned professional in bankng industry for more than a decade, took great care of the questions that were being hurled at him. He spoke on the E comm bubble, lower credit offtakes , banking mechanism for startup ecosystem.
Our third speaker Mr Ramnauj Mukherjee was the person for all the questions related to the legal aspect of a startup. He spoke effectively and at great lengths on the importance, legal aspect can serve to the growth and success of a startup. Mr. Ramnauj perfectly resolved all the queries regarding the trademarks, copyrights and other intellectual property rights.
The attendees too graced the occasion with a plethora of questions for our lovely speakers who dealt with them like a pro. The event rocked from the single minute it started, and all the participants reverted with a positive feedback and the need of conducting more and more events. All in all. A great Sunday evening with like minded intellectuals and some great questions being answered, acted as a perfect setting for us.
Care for your Pets in the Dyroms Fashion
Posted by Shubhi on 2016-09-17
Steve Jobs rightly said that everything around you that you call life was made up by people that were no smarter than you and you could change it. It gets proved with the fabulous vision of Udit Gupta and Prateek Singh. A pure tragedy of Udit’s Labrador named Gogo, gave them a purpose to not let any animal die due to improper treatment with multiple medications. With their co-founding member Pranav, they launched DYROMS- DYR Omsorg, meaning Animal care in Danish.
A simple mission to make DYROMS, the Google for Pet parents and animal lovers.
A beautifully designed business model, which helps them link with pet parents. Moreover, the idea of reducing paper, and digitalizing India is a one step forward to modernise India.
On one side, DYROMS improvise the search of nearest specialised doctors, increasing pet’s lifetime at large. On the other hand, they are creating a one stop solution for all pet parenting needs. May it be past medical history or availability of pet’s accessories, food, grooming diagnostic services and much more. All in just ONE CLICK.
A pet parent now no need to care about Vaccination due to dates, handle Medical history, find the most suitable doctor for the pet, fix appointments or get all products related to pets at their doorstep. A user would feel complete and give positive regards for dissolving their complexity.
A doctor would feel hassle free of storing prescriptions with DYROMS Doctor Management Software. Their duty to remind for Vaccinations, review the clinical day to day management, and finding of appointment would simplify.
As a bootstrapped startup, it’s hard to connect with such unorganised sector. DYROMS in such a short span has connected from two to forty-five veterinary doctors and generated more than 12,500 prescriptions and more counting daily.
For all the Pet Lovers, DYROMS has also created an FB page(www.facebook.com/dyroms) where they publish articles on a daily basis on regular pet parenting problems and their solutions. A must read to them!
CUREINSTANT GETS A CR FUNDING
Posted by Aditya Arora on 2016-09-09
THE OVERWHELMED INTERN
Posted by Abhilasha Verma on 2016-09-08
Workly : Work In Sync
Posted by Upasana Nagar on 2016-09-02
WhatsUrSkill : Connect to Creative Hats
Posted by Shubhi on 2016-08-29
Khabri : Listening Complexity With Ease
Posted by Upasana Nagar on 2016-08-29
Khabri : Listening Complexity With Ease
Posted by Upasana Nagar on 2016-08-29
The Start Of Your Dream Project
Posted by Abhilasha Verma on 2016-08-24
A life lived with the heritage of experimenting is worth knowing one’s soul, but with all the extremities you chose to enjoy.
Everybody walking on their feet while we win the little moments, their talks, our feeling. We stand together; we are part of something bigger than we thought.
Experimenting the kinds and putting them into new ideas are worth awhile explaining the world to get the funds.
We are mad and saner.
A little pinch of emotions and all those talkative sessions will make you play and enjoy your work, you have a fire in how you roll, keeping everyone way closer.
We made it, it’s worth we waited, our tears has joined the winded canon.
We will never stop.
Put your hands on your heart as we all come together.
In order to be irreplaceable one must always be different. –Coco Chanel
Connections of this contemporary world keep on reconstructing.
Time can never wait, oh my good friend. It’s not easy to chin up and stand again, but you can always dance again because you still want the same.
Working on your dream project(S), I know you’re not planning to cheat yourself, the chivalry acts will get it all along.
Every of you has a story, which you revive and replay and head forward, here we are trying and explain our collaborative story.
The startups stories.
We don’t let it go, let it drive away and face the world with a cold wave, you fight us, we are too intense dancing over the planning to ship the world’s efficient ideas to you breaching and the reaching the isle.
We like the fire of the cracking glow every day and live the mediocre life of a broke teen. We get the world changing ideas everyday whirling up the storms and mind peace, to feel alive?
It is never exactly about changing one’s life or not working under pressure of some boss who we think is never kind enough to you no matter how generous S/he is.
Because our meaning of the life to bring the life is to be exposed to the new places to Dine.
Tell me if this made you laugh!
Shortfundly - Beading A Short Tale
Posted by Upasana Nagar on 2016-08-21
Saathi - The Optimistic & Essential Medical Care
Posted by Upasana Nagar on 2016-08-17
Rural healthcare is one amongst the biggest challenges faced by the Health Ministry of India. Saathi tends to eliminate the medical dysfunctionalities and tries to apprehend on how technology can be leveraged for improving healthcare in rural India.
Through Saathi, you can avail sim based discount card for a family of maximum five members with 100% discount on OPD, ambulance, diagnostics, and even surgical procedures. Beneficiaries of the card will also avail *Medical Assist* which is commission free assistance to the people who needs to be treatment in metro cities or abroad.
They have a contract based selection with some hospitals in Bihar, UP along with identified sales team in selected areas and intend to be the biggest chain of franchise hospitals in North India with more than 10 lakh card holders. It has a unique four category of health cards known as Saral, Sahaj, Sulabh and Sampoorna that aims to cater to different income groups at fairly reasonable prices and to provide them cure and medical support.
One of the founder, Abhishek Sharma, Vice President, Alchemict Hospitals Ltd, while travelling in Bihar and UP regarding the company work, came up with the idea of incubating healthcare setup and insurance-related assistance for the rural people. He surmised himself to be the 'SAATHI' of those suburban and rural population who have been otherwise deceived and deluded by other doctors.
Abhishek Sharma has ten years’ experience in capital medical equipment and healthcare solutions business. In the past decade, he has worked in the interior most areas of UP, Bihar, Punjab, Haryana, Mizoram, West Bengal. Despite several difficulties, along with other co-founders, Dr. Anchal Gupta (MBBS, MS) (Ophthalmologist/Surgeon) and Dr. Rakesh Thakur (MBBS, MBA Partner 7Med Dialysis Centers) and their personal savings, they came up with this beautiful creation.
Inspired by Ratan Tata, Saathi proposes to be a perfect substitute for the absence of healthcare and insurance in rural India and provide affordable and appropriate standard healthcare to them.
Open Networking Session by Faad & Let Startups at My Awfis, Bengaluru
Posted by Aditya Arora on 2016-08-12
Faad and Let startups witnessed another great event, this time in Bangalore though. It is often said that making the right start and putting the right foot forward, success comes as a by - product of a miraculous journey. The event was a spectacular one with more than 80 attendees coming to support community development and ecosystem building.
Successful entrepreneurs were invited to the event as the keynote speakers who enlightened and truly enthralled the audience with their entrepreneurial acumen, sharp minds and decisive skills.
Our first speaker, Mr. Abhay Tandon, Head-Events & Partnerships Tracxn & Mentor at BHIVE , he spoke about the nuances of having the right valuations and pitch decks. He also clearly mentioned out the fact that how necessary it becomes to approach the investors at the right time and with the right amount of funds.
The second speaker that dazzled the floor of My Awfis in Kormangla (venue) was Mr. Balachander R, CEO at Wassup Ondemand, who laid stress on the fact of disrupting the market with the right kind of tactics and what challenges are being faced in the process doing so. He gave his example of supporting his points, as to how he entered the unorganized sector of hyperlocal market and now has the presence in more than 8 cities. He truly was awe inspiring and was much credited by all the wonderful attendees.
Our third speaker, Mr. Yash Sahani, VP at Local Ramu, he told about his venture Local Ramu, and how differently they are doing their operations and building a sustainable business model. He gave exciting tips and insights on how to organize an unorganized sector.
The fourth speaker on board was Mr SantoshPanda, CEO at Explara, he talked about building the right talent, how they found it and why they need it. He showed the way for something big branding his own story as to how they started and where they are progressing ahead after doing successful business so far. His story shades a reflection of true courage, determination, perseverance and hardwork. The Explara man truly inspired each and every one sitting there, giving them a new line of motivation and conviction.
Last but certainly not the least, the well-rounded Mr. Abhas Kumar, Head of Digital at Yourstory, he talked about the way to approach media companies being a startup, so that promotion can be done through portals. He shared his experience working and mentoring a lot of startups, and also brought to light the mistakes that everybody do so in the process.
All in all, the event was truly remarkable and sets up a new milestone for us to work even harder and stronger so that no one remains left out in the process of building a cohesive ecosystem. The aim to foster a smooth flow of networks among various startups is something that we seek and envision to achieve through our future events as well.
An event of this quality and magnanimity would not have been possible without the constant and ever growing support of our proud sponsors. Our lovely sponsors include: Your Story – Media Partner, A.R.M.S – HR Partner, College Desk – Outreach Partner, Local Ramu – Refreshment Partner, DarwinLabs – Startup Studio Partners; My Awfis - For this lovely venue , Ascs- Consulting partner, Boopow- Entertainment Partner, Talkees – Social Media Partner, Cyber Media - Publishing Partner.
Talkeees : Sharing And Living Experiences
Posted by Upasana Nagar on 2016-08-04
Web Shuttle: Defeating Imagination
Posted by Shubhi on 2016-07-30
Technology is flowing in our nerves. Our mind is panicking to get something crazy. And fingers starving to get hold of everything in just a click. The big, sleek device called, as the smartphone is the unconditional love of every individual. With thousands of apps to choose, and big players getting the market share, how would your app be selected? An app is something that requires design, uniqueness and it distinguishes itself from others.
Web Shuttle, a three-year-old bootstrapped startup has hit the market records by its remarkable creativity, passion and intensity of dedication to make every client reach the ladder of success. The records produce startling facts that have turned its gross turnover to more than 2.5 crores.
Ios, Android, and Windows users all want in their phone, multiple services provided at easy solutions. Web Shuttle delivers accurate information technology solutions customised from a varied set of businesses. With the deficiency of beautiful design and updated technology in the industry, Web Shuttle has incarnated for people who inspired both.
Like Steve Jobs who initiated his company in a garage, Web Shuttle founder Ayush Jhawar seeks to invoke the same spirit of dedication. Becoming an Awardee for the Top 20 Most Promising Enterprise Mobility of India 2016, CIO Review is just the beginning.The man himself developed a technology for Blind, Deaf, and Dumb all together to create a new set of heroes, and inspiration for others to follow. Web Shuttle is reaching to all types of businesses and expanding its limit to unparallel horizons.
The bootstrapped company has faced situations where they weren’t able to afford salaries to the employees. But business is, at last, all about risks and higher the risk, higher the gain. But, today the company is well managed, and its strive for perfection in every aspect gives them a cutting edge. Believe the words of 40 plus retained clients or download any of the apps and checkouts the amazing work yourself. Carking, Wetravelsolo and Silverzone Olympiad are all working together, proudly with Web Shuttle.
To move forward, we have to raise our standards, as Success will never lower its standards. With the edge to create something new, and the transparency to have no extra value charged for their superb services, it is crossing new milestone daily.
Furnish Your Dream: Design the better way
Posted by Aditya Arora on 2016-07-26
Furnish Your Dream is a unique one stop end-to-end design and decor platform for homeowners and corporate. They offer a broad range of services from architectural consultations, commercial & residential interiors to modular kitchens. They also cater to all kinds of clients focusing on high-end interiors to moderate ones. It is a fantastic initiative of theirs to make the world of interior designing better than ever.
Founded in 2012 by Kushagra Awasthi, it has been an entirely bootstrapped company right from its inception. The startup has been contributing to the dream houses of several people and proximately reducing the hassle of carpenter management, visits to furniture stores, deals with the interior designers and other such problems. With Furnishing your Dream, you can proudly boast of an innovative, artistic, talented, and energetic team which transforms your vision into reality. The team of more than 55 people imputes the right ideas and works with spectacular zeal.
Having an expertise on around 1000+ Rooms (Residential) and approximately 5 lakh sq ft (Commercial), the output delivered is at par state of the art with the modern and sophisticated tools that the team effectively uses. Their services rendered are perfect in every project that they take up which just makes you love your home bigger and better than ever.
A fascinating part of this company is that they have launched India’s first incubation centre for Interior designers. The concept is relatively fresh and has never happened before in India, and eventually, it makes it even more enthralling. Undoubtedly, in the other way, it’s lots of help for budding interior designers. It gives the restricted credential a platform, where the artistry can be restored and polished. It’s the creativity of these budding artists that will leverage it to set greater benchmarks for the company and beat the odds.
Highlights of the incubation centre:-
1. Zero Initial Capital required.
2. Free Office space.
3. Compliance & Financial assistance.
4. State of the art manufacturing facility with German machinery.
5. Strong Project team for onsite execution.
6. World’s most advanced design software and tools.
7. Furniture Import assistance from Germany, Italy and China.
8. Collaborations with the leading brands.
9. Experienced Vendors and Contractors.
10. Free travel around the world to attend Interior design & furniture exhibitions.
With an easy and affordable pricing model, Furnish your Dream lets you make a house you love and envision.
Couponhaat: Discount Coupons, Best Deals
Posted by Aditya Arora on 2016-07-22
OPEN NETWORKING SESSION AT IIT-MADRAS ORGANISED BY FAAD, STARTUPS TALK & A.R.M.S
Posted by SHANU GOEL on 2016-07-21
The idea behind this event was to host an Open Networking Session, where an aspiring entrepreneur can get a chance to know the entrepreneurial journey of successful entrepreneurs. The agenda was to inspire the people through the hard fought and successful people working miracles in the industry.
The event witnessed three fantastic speakers onboard who spoke at length about the intricate nuances of startups and entrepreneurship at large. To hear these lovely speakers and network in a bunch of like - minded individuals, were the 70+ attendees who were ecstatic and ready with their questions when the floor was open for them. The response and turnout that we got was completely out of the box and was commendable.
Our first keynote speaker was Mr Shyam Sekar, who is an alumnus of Harvard University and Founder at Startup Xperts- already mentoring to many startups in the South. He spoke in depth about the key metrics of a startup and how important a right mentor can be a defining factor for your startup. He also laid stress on the very time that one needs to go to approach the investors, as per the nature and position of one's business.
The second keynote speaker Mr. Navnit Krishna, he is an alumnus of IIM-Indore & MIT- Sloan. Mr. Krishna is a conscious entrepreneur & an investor who is running multiple successful ventures with some strategic investments in the startup ecosystem. He threw light on some useful secrets of successful entrepreneurs and business tycoons. The right mantras with a judicious blend of Karma, Dharma and spirituality were perfectly brought out in his speech.
As it goes by, they save the best for the last, Mr Vijay Krishna was the show stealer who truly brought a new sense of energy to the whole atmosphere with his crazy thoughts and cool headed thinking. He is an alumnus of the Bangalore University and Founder at Samyutam Software Solutions Private Limited. He urged everyone to soak in the craziness in them to march on the path of entrepreneurship. Being rebellious and lacking passion only act as banters in this entrepreneurial journey.
Finally after hearing out the different ideologies of our successful speakers, the event ended on a high note with a vote of thanks to our lovely partners, Boopow as our Entertainment Partner, AIESEC as our Brand Partner, The Climber as our Marketing Partner, News Drizzle as our Media Partner, Chennai Angels as our Investment Partner, Admozzo as our Graphics Partner, Eureka Ford Parts & Glotek Properties as our Event Partner, CouponHaat as our Coupon Partner and Startup Xpert as our Mentorship Partner & not the least A.R.M.S, our Co-organizers, IIT Madras Research Park for giving us the space, awesome speakers, attendees and to all the people who made this possible. Delhi to Chennai, although was an amassable journey for us but it turned to be a never forgetting one loaded with lots of learning and memories to cherish for a lifetime.
Blue Pigeon: Market In Style
Posted by Shubhi on 2016-07-20
Mr Phone: Let us make the choices wiser
Posted by Shubhi on 2016-07-19
HRSimpli: Turning Impossibilities Into Realities
Posted by Upasana Nagar on 2016-07-18
Variance Technologies: Perfecting the Best
Posted by Upasana Nagar on 2016-07-14
Spot Lights here, please! Creative minds have again shown that there is scope to improve in perfectness. Technology has become the new attraction, and every business has to change its working model from offline to online. But are we all professionals to create a website? Or an Android App? You could hire one but how will you judge whether your clients are going to like that or not?
May it be IT Solutions or Android Developer. The simple idea to remove any variance from any business is the purpose of this new startup- Variance Technologies. Just like Picasso said Art is the elimination of the unnecessary, in the same way, these artists eradicate any technical problems from its roots and blooms the businesses growth.
Their philosophy of expanding the limits instead of just being greedy and foolish for accomplishments highlights them. Moreover, this inspires the team to expand their wings to improvise their art.
Variance Technologies delivers incredible service. As your cursor selects and opens the website, one gets to view a great interface. The structure of products and services to be offered and the intensity of detailing to every small thing represented on the website melts you.
The 4 Inceptions – Synergy, Innovate, Deliver, and Leverage bursts the user with positivity and uniqueness. Don’t believe me. Just log on to the website and then ask yourself, “Why should I not go with Variance Technologies?”. I am sure you will get your answer.
Believe on the work, instead of the words. Log on any of their handcrafted, impressive, mind-blowing work – 20blinks.com, Goonj, Faad and so many more. They have worked across industries from e-commerce to manufacturing to education to what not. With strong domain knowledge and dedicated to minimising the variances and delivering excellence, Variance Technologies believes in being product oriented, for product never dies and neither does innovation. Karma surely is the best teacher for them, but they are surely teaching everyone how to do it with a bang on style.
Clay Shopee: Shaping India Craftfully
Posted by Upasana Nagar on 2016-07-13
A.R.M.S.- Human Supply Chain At Its Best
Posted by Upasana Nagar on 2016-07-07
A QUICK EVENT SNAPSHOT: CO-FOUNDER MATCHMAKING
Posted by SHANU GOEL on 2016-07-05
It was an exceptional day for all of us. All the nervousness, excitement boiled down to something exquisite that was seen by a crowd of 40 serial entrepreneurs.
Faad and Startups talk organized a Co-founder Matchmaking Event on July 3rd at Antisocial, Hauz Khas. The venue, host, partners and participants, all contributed to the major success of the event. Being the constituents of success, Blue Pigeon, Registrationwala, Muskurado, Variance Technologies & Boopow proudly partnered with us for the event.
The day started with a remarkable opening address by the Hostmaster for the day, Aditya Arora, who energized the whole atmosphere by his humor, wit and charm. It was followed by celebrity speaker sessions by the two versatile entrepreneurs, Mr Annu Grover and CA Gaurav Bansal.
Mr Annu Grover, Founder of Nurturing Green and a Green evangelist, talked about the importance of finding the right match to grow up your business and take it to the next level. While, CA Gaurav Bansal, founder of Registrationwala spoke about the topics like registrations of Private Limited Companies, IPRs, Copyrights, etc. He specifically discussed about the legalities of finding the right co-founder match citing examples from the law and acts.
After the culmination of the speaker's address, it was time to set the ball rolling for the main event which started with the ice-breaking session. The participants were required to burst a balloon and give their introductions. On the basis of the introductions, each attendee had to pick their top three prospective dates. After making this tough decision, It was time to break for lunch and grab a chilled beer and lip-smacking Biryani. Everyone openly networked with each other, talking about life, businesses, startups and much more.
Then came the final stage of the event which witnessed the startups on dates with their prospective co-founders. To our delight, 9 people matched during speed dating and it was a victory for Team FAAD and Startups Talk as an event one of it's kind had finally seen such a beautiful and unbelievable end. The speed date matches were the best ones, as was said by the ones who matched. Our desire of enabling a community of like-minded people and getting the co-founder wing to some of the startups solved the purpose of having an event of this scale and aura.
JuxPux: Find Happiness In Healthiness
Posted by Shubhi on 2016-06-23
Qonfuse.com- An Ed-Tech Startup Cracks The Seed-Funding Round
Posted by Aditya Arora on 2016-06-20
Bolsnap: Make Your Photos Alive
Posted by Upasana Nagar on 2016-06-14
Pictures are a great memory-prompt because we tend to take photos of happy occasions. What I love about photographs is that they capture a moment that's gone forever, impossible to reproduce the next time. Taking pictures is savoring life intensely, every hundredth of a second. Such are the precious moments in life that cannot be replicated over and over again. But then the drawback which lies in the pictures is that it misses the voice of the moment.
Without the voice the moment is incomplete. With the "Talking picture" (Bolsnap) innovation, this problem has been solved. Hithesh Vurjana, the Founder of this uniquely designed application, is a Robotics Engineer and an avid Techie.
Social Networking, Discovery and Audio Content are the main driving forces of Bolsnap.It has the complete social experience with social networking and chatting all under one singlehood rather than two separate apps. Bolsnap lets you discover amazing people, places and things which can be easily shared to the world and also consume all that content, all by sitting in one corner of the globe. Also, great content gets personally curated by many Bolsnappers around the world from Audio News, Podcasts, sounds to even music.
Recording everything you are looking at, describing that place, thing, singing, a special customized message and adding wild sounds to it and just sending it to the loved ones are few activities users of Bolsnap actively perform.
Also letting people all around the world about your Bolsnaps is more fun. Using hashtags, making fun comments and sharing super cool creations on Facebook and Twitter.
Good vibes are difficult to create on a video, but Bolsnap solvesis problem with ease. Creating a good video is expensive and requires a lot of effort and is a tedious process. Most important of all, they consume a lot of data.
But people were getting used to it until Bolsnap arrived. Bolsnap allows hands-free communications, easy content creation and some other cool features which makes it the right choice for all the content creators and consumers of the world. With Bolsnap, the picture can be created in exactly three clicks and can be shared worldwide instantly. This speed and ease of creating and sharing content is what differentiates Bolsnap.
So, with Bolsnap, you
can really feel the entire social networking experience in a more real and
authentic way while discovering new stuff which is both fun and engaging.
JMD Turf: Turf It The JMD Style
Posted by Upasana Nagar on 2016-06-09
Bteract – Linking With The World
Posted by Shubhi on 2016-06-07
Truckforload: Simplifying Logistics Coherently
Posted by Shubhi on 2016-06-06
Trendzz : E-Buzzing Shop Stop
Posted by Upasana Nagar on 2016-06-03
Talocity : The Speed Of Hiring Talent
Posted by Aditya Arora on 2016-06-01
Plush Escapes- Travel with Luxury
Posted by Shubhi on 2016-05-30
Healthiply : Nurturing Healthy Lifestyle
Posted by Upasana Nagar on 2016-05-26
There is no better time than now to start living healthy. Also, if you wish to focus on solutions which drive good health behavior, then 'Healthiply' is a comprehensive electronic medium you shall look up to. It is an online platform for early detection of health issues, full health cycle management, health data computing and awareness via online content.
As the very name suggests, 'Healthiply' is about multiplying your health. Technically driven, the consultants have tried the concept of health-tech like mobile EHR & online health discussions .But the pain point challenge that lies ahead for them on the road is to find high-quality labs and clinics along with booking checkups with the providers.
Bootstrapped from the two co-founders so far, the startup aims to solve the preventive health problems prevailing in the nation with its comprehensive platform of complete health cycle management. And this is showing up in the form of results as well.
They are one of the leaders in the healthcare content in India that they are doing through social innovations and social media channels. Having served to a wide customer base exceeding 2000 on the charts and with rising sales of 50%, they also just launched their app in the beta mode online.
This is a fairly new field, but the way the idea has been articulated to the mainstream theme is somewhat that is a distinguishing factor for them. And I would like my valuable readers to know who are these men of change.
Abhishek Bhardwaj, Co-founder and Director (B. Tech in Electronics and Communication Engineering) is a leader and a missionary pastor in social media industries with specialization in marketing, media and web analytics. He has helped countless organizations in achieving effective web strategy and powerful online presence. With deep insights on Search, Social media and having mentored several emerging startups in the Internet & mobile ecosystems, he is a man of great exuberance and substance.
Another young, talented entrepreneur and leader in Internet technology, Vivek Singhal also Co-founder & CEO has been working for leading MNCs and startups. With the main focus on preventive health and wellness for the masses, he is committed towards the cause of good health for the masses at large.
Developing a core high-tech space in 3 years, driven by continuous innovation and motivation in problem-solving in health care, they hope to be a UNICORN, a subtle contributor to solving India's healthcare problems, in their small way. They plan to combat the rising health issues in a very stern manner that can be effective too.
These two healthypliers are pretty much inspired by young and successful entrepreneurs of Flipkart, PayTM, among many others. And within the vertical with the health care providers too like Medanta, Apollo, Narayana Hrudayalaya, who are solving specific health problems.
The startup has undoubtedly done pretty well since its inception, reaching out to the masses and generating good quality content for lakhs of people.
Stagephod- The House Of Awesome Videos
Posted by Shubh on 2016-05-24
A blend of Simplicity combined with the uniqueness of a new idea for every video is the best reason why the title of India’s most trusted marketplace to create awesome videos goes to Stagephod.com. Tapping every situation into an opportunity distinguishes Stagephod from other startups. Being a bootstrapped startup, the two techie entrepreneurs – Mr. Nikhilesh Tayal and Akhil Gupta envision Stagephod as a one stop solution for client’s video branding needs.
Widening its branches with more than 150 startups seized under the belt, big players like Snapdeal and MySmartPrice too feature in this ever growing list. The unparalleled quality of connecting “Emotions to Brand”, and executing through filtered brands is the secret behind the humongous traction.
It is designed according to customer’s favorability; client's preference and most important- affordability. The importance of using video marketing for any emerging brand is rising, but the right platform plus the right cost is not available together.
Wide Database of Actors, Latest technical equipment, and Professional Account Managers puts a cherry on the top for the recognition of the company.Stagephod is now a part of the MORPHEUS GANG, a big achievement in their journey.They are now a community of entrepreneurs based in Chandigarh who believe in learning and growing. From Step one of a concept to the last step of the final product, Stagephod guides and provides services to its clients. The client’s outsourced work for video branding gets easy at the whole lifecycle of a product/service.
The startup initiated by its personal savings has reached the stage where it plans to start its own production house. Creating a laboratory of experiments helps in discovering different styles of making videos.
This gives them the first-hand experience of everything that their client needs.
With some crazy videos over the net and their unbound creativity is something soul stirring and can not be put into words.Reviewing the website gave me such a deep knowledge not just about the company’s functions but the credible team and got to know that it’s not a one-man task.
The empowering blogs by the founder give up a boost to the website. The startup will have to expand the awareness of videos along with their titles. Leading ideas get competition easily and the unpredicted future can bring up tough competitions.
Open Networking Session organised by Faad & Startups Talk
Posted by Aditya Arora on 2016-05-21
Horizon Consultants - A Manpower Consultancy Wizard
Posted by Upasana Nagar on 2016-05-20
If you were just too busy uprooting the key areas of your business and now that your vision has shifted, looking for expertise in other fields as well, HorizonConsultants are absolutely ready at your service.
The talented search firm headquartered in Nagpur with a branch office in Pune is a team of young professional experts in their fields who have a knack of providing total consultancy and professional manpower.
The robust and dynamic unit serves various sectors like Hospitality, Retails, and Overseas, IT, BPO, Sales, and Marketing.
As often said, the leader always leads the pack and spearheads the revolution in transit, Founder - Harshal Ramteke is a perfect testimony to this fact. Having attained a Masters in Business Administration-HR, he is a highly skilled and experienced HR professional.
He is widely recognized as the most innovative and talented young entrepreneur in Vidarbha region in Maharashtra.
The Director Mr. Amol Ramteke is no less when it comes to business. He is a ready connoisseur of gastronomy with an intellect of local, regional tastes. Having a Masters in International Business and BHM already under his belt, Mr. Amol is an avid developer of the Hospitality Program.
As the very nomenclature suggests "Sky is the limit", Horizon lays their main emphasis on the future of the clients' projects.
They also keep a track record of the progress ascertained where the individual is placed. Within the stipulated time period, they work on the clients' requirements and needs and ensure them the confidentiality of the entire process.
Their extensive pool of services contains Manpower supply, hotel consultancy, and overseas consultancy. Poised for really big, the startup believes 40-60% cost saving in leadership time and a whopping 30% Productivity Enhancement fast around time.
Their cordial relationship with the clients in understanding their complex business problems serves as a perfect success recipe for them. Some of their biggest clients include the likes of Axis Bank, Tata motors, Wrap 'n' Roll, HDFC Bank among other stalwarts in the industry.
The startup is led by exquisitely dynamic people, assisted by well skilled, qualified HRs for both Technical and Nontechnical projects. And that speaks volumes about their credibility with an assured and trusted sense of quality.
Driven to get positive results and passionate about finding appropriate solutions, Horizon Consultants understand the competitive edge and maintain an adaptive, professional and mutually beneficial relationship with their clients. Their distinct, progressive and professional attitude makes them a leading authority of modern day HR management.
Zapplon- A Smarter Way to Book your Cab
Posted by Sauharda Rawat on 2016-05-15
Taxi Rides by way of application probably brought the most disruption in the cab market. Ola & Uber became unicorns serving this niche, but with ever increasing app-fatigue, it’s more convenient if we had one app for one type of service. I personally disdained downloading 2 or more apps to book a cab, to buy products online etc. It generally leads us to pick our gladiator app but picking one is not so simple plus not even advisable. Different sites come up with different offers & promotions, therefore, it’s more of a time specific match. To solve this annoying problem Ishan Relan,Shiwang Suraj and Apoorv Arora created Zapplon, an aggregator of all cab booking apps, which helps you know the available cab services in your city to book the cheapest or fastest cab available, according to your comfort. This master app for cab booking can open doors to any cab in your city.
Zapplon has its own cashback scheme to help riders reap most benefits out of each ride. Cab riders will get “Zapp”, its own digital currency, for every ride which they can redeem on e-commerce sites like Flipkart, Snapdeal, Myntra etc. Another way to earn your Zapps is through referrals. Zapplon has taken the step in the right direction to serve the price consciousness of Indian market. So start to earn your Zapps now by clicking here.
Zapplon currently has 7500+ downloads and base of 1500+ happy customers with a 100 % month over month growth and 200 users joining daily through organic sources.
The Indian cab market is unorganised to the extent of 88-92% and with companies like Jugunoo, ApnaCabs, AutonCab etc. tapping into this market there is a larger need for such master app to integrate all the cab service providers into one.
Artist At Work Productions - Fuelling Unbound Creativity
Posted by Sauharda Rawat on 2016-05-05
Art, for some, is synonymous with beauty, for others, it’s an expression. I believe art should make you feel. It should spark the thought “I want to feel it again.” Artists have the power to touch hearts and souls of people, perhaps express something complex in a simple way. But if you are an artist and have been active in the creative ecosystem, then you are aware that being an artist is not just about creating, it’s how to amplify your creations. Get your work discovered, collaborate to grow and the ever mundane contracts, invoices, and other paper works take a toll on every artist. Why does after activities have the power to make or break an artist’s career? Shouldn’t artists concentrate on their work and let the work speak for itself?
Artists At Work Productions, a creative management, and production organization, exists for this purpose, giving a platform where artists can work together for social and economic purposes. With the vision of being a socially responsible art-driven organization, it works towards promoting art as well as artists. AAW Productions believes in unbound creativity and act as a bridge between artists and people who need them. Pablo Picasso quotes “Every child is an artist. The problem is how to remain an artist once he grows up.” This 3-year-old startup was brought to life by Rahul Maheshwari in his first year as an Economics graduate at Hansraj College, who wouldn’t let the artist in him die amidst utility and marginal curves. In the scattered creative ecosystem where the value of creativity is understood by few, being an artist is not the first choice of many, Rahul is set on a mission to revolutionize creative ecosystem giving art and artist the voice they need.
Can art make a difference outside the creative community? Few of us would imagine it could be done, but 6 months from its inception Artist At Work Productions organized its first major event Pukaar in July 2013. With the goal to raise funds for Uttarakhand flood victims, the art exhibition and sale event raised Rs.1,55,040. The event’s success was replicated in Pukaar 2014 with a sum of Rs.1,02,000/- raised for Kashmir flood victims. Creativity is the soul of AAW which is clearly represented by their events. We all are quite fond of events in galleries and halls; now imagine an art event in the streets, filled with the creative energy of artists. ‘Art Mob’ is a unique experience for artists and the audience, which enable them to express and connect with art, breaking the walls down and paving the path into audience’s hearts. Could you imagine a better way to connect with your audience? Art Mob has reached the streets of Delhi, Mumbai and Pune, organized every year by AAW, the next ‘Art Mob’ could be on your streets. The organization has also undertaken various online campaigns such as #ProudToBeAnArtist #VoiceOfArt and the current #EndCreativeExploitation. These campaigns have helped artists around the globe to share their stories and explore various aspects of an artist’s creative life.
In this digital age, an artist’s creative life needs an integrated digital representation. To meet this need ‘Pulpit’ was born, a discovery and collaboration platform for artists and businesses. A creative professional can integrate his creative produce from different platforms like YouTube, Vimeo, Behance etc. rather than uploading it again and again. There are a couple of other features coming soon, which we haven’t seen on any other platform before claims AAW. The Beta is out right now, so creative professionals can make their portfolios on the platform and enhance their reach by clicking here. ‘Pulpit’ is the one-stop solution to discover any creative professional, view all their work at one place and more.
Artist At Work Productions aims to make art sustainable and being an artist a lucrative and aspired profession. As few students aspire to be an artist, perceive it as not a viable career option and are antagonized by the process. AAW is set on a mission to remove all the hindrances and give the much-needed voice to artists. The testament to which is the #EndCreativeExploitation which addresses problems encountered by many creative professionals. Check out their awesome videos and various professional’s take on the issue here. The organization just like its mascot ‘AAWctopus’ has spread its arms and worked in multiple domains. Their strength lies in versatility.
Your Wedding Planners And Aggregator - WedAmor At Your Doorstep
Posted by Sauharda Rawat on 2016-04-27
Wedding, as most would say, is one of the most important milestones. We all, at some point, have experienced what goes into hosting a wedding, from selecting a vendor that matches our vision, personality and budget to picking out the perfect dress for the bride. From a photographer that catches this perfect moment with his lens, more than one can count on fingers, one has witnessed all those and much more.
But planning this perfect event is not that hassle free. And if you belong to an Indian family, then having a big fat wedding is customary. So this question, more often than not, comes up:
‘How to plan this overwhelming event?’
This is where WedAmor steps in, an application which solves all problems related to planning a wedding.
This software product of Erudite Software & Learning Solutions, was conceptualized in Jan 2016 by two friends from IIT Delhi, Abhay Negi and Raj Bahadur. It aimed to solve all the wedding related problems and make wedding planning a seamless process. Abhay and Raj plan to serve this fast growing market and help people to create remarkable memories which they would cherish for the rest of their lives.
But what makes WedAmor stand out? In this agile million dollar industry, many players have stepped up and online platforms are revolutionizing the wedding experience of every bride and groom. WedAmor plans to be an aggregator of all services related to wedding planning. Its recommendation engine improves the suggestions based on the user profile and social interactions that help it to stand out, as it aims to create a perfect match between couples and vendors, which is the backbone of a wedding experience.
It has services ranging from guest list management, social recommendation based vendor management and gift management, strategizing planning and smart budget management. It provides a full-fledged wedding planning platform with personalisation and customization options for the bride, groom and guests. You could be a professional wedding planner, a bride or groom, even a close relative who act as pseudo-planner. WedAmor is going to be your wedding messiah, helping you to smooth out the processes.
This wedding app is able to create some buzz only within months of its inception. You can check out their website here, where you can grab some awesome content if you’re about to be married.
Their mobile application is under development and will soon launch off to a valuable customer experience.
As the wedding planning process is jumping leap and bounds from a traditional approach to a more technical and modern approach, WedAmor fosters great potential and promise to revolutionize this scattered and unorganized wedding industry and might come up as a reliable brand name by helping couples and their families to make not arrangements but memories.
Taleho - The Ultimate Social Network for Real Estate.
Posted by Aditya Arora on 2016-04-22
Ever heard about a social network for the real estate that gives you pure and bang- on content about people, place and properties? Yes, the startup under the spotlight today is Taleho.
It is said that commonality limits in all possible sphere but uniqueness exceeds it all and much more. Such is the beautiful story of this startup. Let us try and decode what makes Taleho so unique and beautiful.
It provides you with such an immense and extensive social platform where one can socialise in a circle of friends and family, make groups and stay connected. The whole purpose of this is to ensure a convenient and flawless buying/ renting experience for both the entities. Taleho widely uses #Letsstartconnecting and believes in this ideology with complete professionalism and perfection. But you might wonder how Taleho manages to stay ahead out of the lot.
What serves as a perfect USP to Taleho is its stupendous approach towards a credible content based and network approach in Real Estate.
It is the first content and network specific platform for real estate industry that eases out the process of finding your friends and connections staying in any area through its Social Map feature. These guys are big on experience, to enhance experience of every property on Taleho they embed a 3 point vision video including Inside the house, Around the house and Towards the house, for me this made my experience leap bonds by giving a clear view of the property while I was sipping coffee on my couch .For such great idea to implement, one needs experienced members who can take the lead and finally convert on it.
And the team of 4 intellectual, hard-working and passionate friends, Nikesh Savla, Anuj Gupta, Aakash Bansal and Sandip Chandran, are the perfect recipe to such a prospering start-up. But even the Inspirational men have their own source of motivation.
For them, it was the Wallmart Man- Sam Walton. His theory of keep trying till you succeed really served as a major source of motivation for the Team. It drew a flicker of hope in them that even a single man can change the world.
And from there, there was no looking back. Taleho got conceptualised and the dreams now stood as reality. The pain, blood and efforts in bringing up Taleho all together, finally were blooming up roses.
Taleho was selected as one of the top early-stage startups in Asia by WebSummit and have been invited at Rise, start-up showcase event in Hong Kong, to present their start-up.
However, the road is still very long for Taleho. It is creating a big name but still a lot of distance remains to be travelled. Though Real estate is a booming sector but still seasonal variations and inconsistency might be an obstacle for them.
Getting Good Traction, developing a good interface and keeping the customers involved is a major path hindrance up. But a startup is great when it is able to steer the ship amongst all the obstacles. And, let us Hope Taleho does.
Waving the Technological flag up high
Posted by Deepansha Rathee on 2016-04-19
India is not a technologically backward country as it used to be before. Now with a digital buying penetration of about 22.4%, one certainly can vouch for the fact that yes we are moving towards a newer India. Skill development and technology are being given the major go as it casts the future of our Nation. So, it becomes supremely important to thank the players that are the wall behind such a change.
Now, think about this:
You are a new entrepreneur with an out-of-the-world concept and are looking for someone to assist you to take advantage of Indian digital exposure and convert these fast growing numbers into a long-lasting income stream. All you need is ALIQAN TECHNOLOGIES, a one-stop solution for all your digital woes and that helps you to harness the power of technology and maximize your online investment.
Named after the Founder, Iftkhar Ali's parents, ALIQAN Technologies creates and develops business and technology solutions that are tailor-made to suit the client's needs and also drives out the best results for them. They believe in empowering their clients to become agiler, competitive and adaptive to any kind of market dynamics. By combining innovative designs with quality software and web development, It is a panacea for businesses which requires establishing web-presence and harnessing the undeniable power of technology.
Whether it is a start-up company or a business getting ready to introduce a new business application, E-Commerce website or information portal, an innovative tool or mobile application - the highly skilled and experienced architects, project managers, and testers are agile enough to seamlessly engage with the client's team at any stage of the project. With their strategic and tactical assistance, IT organizations around the world are better positioned to quickly and cost-effectively deploy new products and exceed development expectations.
From application development and maintenance services, mobile application development, website development and online market to consultation and IT staff augmentation, ALIQAN Technologies delivers high-quality products and highly effective pricing. This team has delivered innumerable products to IT giants like HCL Technologies and Wipro. The wide variety includes e-commerce website, Android and iOS applications, corporate websites, simulation games and educational and informative websites."
"The initial days at ALIQAN weren't really a cake-walk, but the sky wasn't dark for too long as my strong networking enabled me to pitch my product well and once people got to know about ALIQAN, there was no looking back after that", says Iftkhar, the CEO and Managing Director of ALIQAN Technologies.
He is an alumnus of IIM Calcutta and has an extensive experience of more than 12 years in IT and Training/ Education Sector. The master himself is a globetrotter with an energetic personality, who gets totally immersed in whatever he does. He does not see a single person as a source of inspiration rather seeks inspiration from the different persons he meets up.
A team of highly skilled and talented professionals in the field of managements, programming languages, and web developments software is what makes ALIQAN so special. With multifaceted technology and bolstering ideas, the company is poised for big in the coming times.
Sports just got it's own Adda
Posted by Aditya Arora on 2016-04-14
The Story of Adkarlo- A Hyperlocal Marketplace for Ad Agencies
Posted by Deepansha Rathee on 2016-04-05
Are you an aspiring entrepreneur with a mind-blowing business idea, something that will change how the world looks at things? If the idea remains within the confines of your head, there is no chance for its success. But, reaching to a population of 1.3 billion people growing annually at 1.2%, it is difficult to make your presence felt in the market. Each day, a person living in the city is exposed to almost 5000 advertisements according to a study conducted by a market research firm, Yankelovich. Out of these, only 362 remain in the minds of the viewers which means, there is only a 7 per cent chance that your brand will remain with the viewer by the end of the day. Seems impossible? The one stop solution to all your marketing and advertisement problems is AdKarlo.com.
Contrived by Nitin and Gaurav, AdKarlo wants to revolutionize the advertisement techniques and wanted to make advertisement a hassle free job. The team brings to you an advertising marketplace wherein brand owners/users can find agencies best suited for their needs. Be it any sphere of advertising, Adkarlo lists agencies in 50+ Categories. This comprehensive list of Media and advertising agencies will help you find, review, compare and choose just the right agency for your brand. Every business has an Advertising life cycle where it starts with thinking of the brand name, then gets a logo designed, prints stationary, then does branding across various mediums like print/radio/outdoor/digital etc and ends up on television. Adkarlo helps in finding agencies across all mediums and across all cities. It provides a detailed agency showcase, specific keyword allocation, allows for comparison of different available agencies which might suit the need of the brand owner. The Post a Project feature helps facilitates the agencies to reach out to the brand owners.
The founder Nitin Pokharna, a chartered accountant by qualification and an advertiser by profession. He started his outdoor advertising business in 2011 and officially launched AdKarlo in June 2015. He was then joined by Gaurav Sava- an engineer and MBA by qualification- as the co-founder. With a team of six people, they launched the Beta version of AdKarlo in Pune in January 2016. With a presence in 5 cities, covering 500+ agencies and over 2000 categories, they aim to become India's "ONE STOP SOLUTION" for all advertising requirements.
With a rising consumer base in the current national and global market, an exhaustive advertisement is a quintessential for a successful business. AdKarlo enables brand owners and a prospective brand owner to create a footing in this highly competitive market and as marketing maestro David Ogilvy has said," The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit."
So awaken the animal spirits and make sure you know who can put out the best of you to most of the people. Ab toh AdKarlo?
Purple Wagon- Delivering Colours to Your Brand
Posted by Sauharda Rawat on 2016-03-28
How important is marketing? Can it really make or break a business? This question often arises in the mind of most entrepreneurs. According to David Packard, Co-founder & CEO of Hewlett-Packard, “Marketing is too important to be left to the marketing department”.
We all are well aware how marketing and branding have revolutionized since 90s, digital age has not knocked but busted through our doors.
“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin.
It’s the most powerful tool for any start-up or corporate giant to tell their stories to the world. But every story needs a great story-teller to present to the world their essence, what they believe in and what their vision is. This passionate story-teller, Ratnakar Ari, Founder & CEO, with a vision to “Empowering brands & Fueling Creativity” created ‘Purple Wagon’- the Carrier of Dreams! The Hyderabad based startup, founded in March 2014, is one-stop solution for branding, strategic marketing, creative & innovative digital and media services. A full service marketing firm, determined to position brands in minds of customers, armed with digital marketing as their war tool. This bunch of left-brained rationalists grouped with right-brained visionaries best contemplates that “People don’t buy what you do, they buy why you do it!”; which is evident in testimonial of their 20+ happy customer in short span of 24 months.
The coachman of thoughts, Ratnakar Ari, with master’s degree in business from University of Sunderland, UK and 8 years of experience with different international organizations, along with his team believes in making not commercials but connections, connections that leaves the mark of your brand on the worldwide digital map. But how will they make it work. Right? Well they got an arsenal of services which you can check out on the link below. Let’s take front seats in the journey of Purple Wagon, and be inspired by challenges that make one’s journey worthwhile. While chatting with Ari he shared some hiccups and bumps on the road that made Purple Wagon the happy company it is now. Ratnakar started Purple Wagon with his personal savings and partial amount borrowed from his friends, soon into business he realized the importance of a team and this was one of the toughest challenges that knocked on his doorstep, “Building a team is an equivalent to building up a family” he quotes.
In first 4 months of its inception there was tension amongst peers, they were often signed off as new firm, they lived in fear of funds evaporating, building trust and reputation amongst clients was a marathon they were, and are, adamant to run. Every great entrepreneur knows to embrace its weaknesses and fight for its vision when it matters; when you are back by a corner, break that corner to be the centre. Purple wagon’s resolve to be in the centre of marketing world ignited options like EMI for startups and focused on helping business by providing them cost-effective & all-rounded solutions for their needs at different levels; from strategizing, planning, creating to execution of brand all under one roof. It also aligned with group of extremely talented freelancers, diversifying its family. This helped them to lever their first few clients, providing them with out-of-box solutions and enabling them to make a mark, thus progressing in their marathon. Hurdles are not disruption in the journey, they are part of it and Purple Wagon is ready to sprint over each one of them.
At present Purple Wagon has its foot set in Hyderabad and Bangalore and propelling for faster growth with their new products coming soon and actively offering variety of services. A sneak peek into their arsenal as promised.
If you want brand visibility they can be your light and give voice to your brand in the noisy world of business. Are you ready to pack your problem and join the ride to one-stop of 360° solutions with Purple Wagon?
Grow your employee retention rate through Intelitix
Posted by Deepansha Rathee on 2016-03-22
With the Indian youth accounting for almost twenty per cent of the world youth population, India faced a demographic advantage with a youth-bulge to bolster upward growth in the future. The other part of the story isn't as rosy as this as India faces a 10.4% unemployment rate and a rise in the number of applications received for a given job-opening. With new colleges mushrooming at every nook and corner and increasing number of graduates each year, it is becoming difficult for the employers to analyze and manage the increasing human resource at disposal. It is not economically and financially feasible to accommodate each individual into the labor market and screening the plums from the lemon is is a task in itself. For such adversities, Intelligent Analytics or InteliTix is the one stop solution for employers for all their talent management problems and employee development.
Founded by Satish Salivati, and HR professional with an experience in various facets of human resource management, InteliTix helps companies select the best fit candidates, engage and develop employees with their gamified assessments and innovative talent technology platforms. InteliTix helps companies to gauge the performance of their current and help them screen prospective and potential employees. At InteliTix, they collaborate data driven insights with talent management processes to deploy a multi-pronged approach of leveraging the best of talent measurement methodologies, analytics, algorithms and technologies to offer business-relevant insights, or simple put- your "To Go" person if you intend to measure the productive capacities of your existing labor force and/or to accommodate newer labor. The team at InteliTix provides tailor-made talent measurement tools to understand the business imperatives, pain points and employee surveys to understand the pulse of the workforce.
Reminiscing the initial days, Satish talks about how they were chiefly characterized by adrenalin charged workdays and new ideas cropping up every single day. He also says,' We realized very early that every innovative solution one is passionate about and ready to bet big on it might not have a value unless the customer who is paying for it, finds it practically usefully and is willing to pay for it." With a growing market space, InteliTix has developed a suite of innovative yet easy-to-use services over a period of time after their experience with various clients. Driven by a team of individuals with an experience exceeding more than 20000 hours in Assessment Science, Human Resource, Organisational Psychology and Statistics, they aim to provide systematic analyses which are deep and creative and deploy robust tools and expertise they have developed in working with people, work and processes.
The perennial gale of change has enveloped not only the employers -in their kinds of works- but also the employees- differentiating their capabilities to work. With the war for talent intensifying, there is a need to sift through the oceans of employee and get clear, pointed and strategic inputs on managing talent. InteliTix acts as a panacea and caters to the need of the modern employer who aims develop a coherent approach to people management. After all, not all mushrooms growing in the backyard are magical.
Wellness Revolution for Healthier India
Posted by Deepansha Rathee on 2016-03-19
Haven’t we all grown up listening to a healthy mind resides in a healthy body? But rarely do we realize the essence of it. Today's world has monetized each and every second of every person's life and with an ever-tightening schedule; there is seldom time to look out for our health. Given the increasing prices of health care facilities and the shrinking availability of time, it is almost impossible to keep a track of one's health and ailments. To resolve these problems, Dr. Geet Kohli, Dr. Nimisha Gupta and Dr. Vipin founded a one-stop solution , VGN Medisol a national health and wellness service provider which aims at giving India a healthier tomorrow.
In 2015, Dr. Geet Kohli (Dental Surgeon) along with Dr. Nimisha Gupta (Sports Medicines, MPT) and Dr Vipin Madhogarhia (MBBS, DSM, D.Ortho - Pursuing) started VGN Medisol as a health care company aimed at total healthcare management. VGN Medisol provides 3 sets of services: Wellvolution Marathon, Live Fit Campaign and Health Awareness Sensitization Drive.
The Wellvolution or Wellness-Revolution aims to make people healthier and fitter; so that their physical, mental and emotional well-being are enhanced; be it the Indian workforce, the employers of India, the sports diaspora, community or be it an individual. It focuses on creating awareness about how the simple yet essential things like air, water, sleep, food, exercise and sunshine can help one prevent major diseases. The holistic approach of the program enables them to not only identify health risk in an individual but also to work on them and provide detailed customized solutions to the clients. Other than helping the individual; this program also helps to identify health trends of an organization and helps to increase the efficiency of the workforce.
The Live-Fit Campaign provides various tailored packages of Yoga, Zumba and Pilates workout sessions, tailor made to suit needs of the modern day working individual.
The Health Awareness and Sensitization Drive strives to bring about a change of behaviour and approach, reducing impact of preventable diseases. The team at VGN Medisol strives to bring Complete Wellness to people where they provide not only awareness regarding the current health issues but also provide with self-help tools and skill based session to improve the lifestyle on a whole. Since its inception, the 9 month old start-up has taken projects with multiple corporate groups and sports federations. They have also helped companies in carrying out CSR activities of partner companies in health sectors. The awareness talk sessions and health camps in the remote areas are getting them one step closer to their mission of a Healthier India. The team has also provided its services to renowned faces of the Indian Sports fraternity, Vijendra Singh( Olympic Gold Medalist in Boxing), Yogeshwar Dutt ( Olympic Silver Medalist Wrestler) , Rakesh Kumar (Indian Kabbadi Team Captain) to name a few. Vijendra Singh, after a full-body scan and detailed diagnosis was quoted as saying,
"It is a comprehensive full-body check-up and fitness program under one umbrella along with a great exercise protocol."
Dr. Geet mentions about how he was apprehensive about quitting his profession to start up something of his own but it was his determination to serve humanity and constant support of his team that kept him going. Dr. Nimisha narrates an incident that happened at one of the many health camps organised by VGN Medisol in villages across the country, and she quotes, " While we were doing our job, one old and feeble man came up to me and said,
"Beta kabhi mere maa-baap, bhai behen ya bachho ne bhi itne achhe se itni baat nahi ki jitni aaj aapne ki. Bhagwaan har khushi de aapko."
This gave her a feeling of accomplishment that their cause to service the country for a better and healthier tomorrow is being acknowledged and is bearing fruits. With a dedicated and expert team along with cutting-edge technology to provide efficient and accurate results and diagnosis, VGN Medisol works day in and day out to reach out to every individual and make each Indian, a healthier and wiser human. As even Lord Buddha says, "To keep the body in good health is our duty, otherwise we shall not be able to keep our mind strong and clear."
THE CURIOUS CASE OF BAATNA
Posted by Deepansha Rathee on 2016-03-03
Remember those pair of silver shoes that caught your eye on the day of sale, bought them but never wore them more than once? Those books that you don't need anymore and the bed sheets that wouldn't fit your bed? Given that the value of goods once bought tends to depreciate and there is no alternate use you can put them to, why not go ahead to the good dead of "Baatna”?
Baatna, an application for borrowing and lending of consumer goods with an added advantage of no pre-requisite for double coincidence of wants. It allows users to broadcast their needs on the application and connect them to lenders willing to share instantly. It provides opportunities for the owners to maximise the value of assets by renting the experience of ownership.
A young start up, launched in November 2015, Baatna is the brainchild of 4 people: Kumar, Muthu, Apoorv and Saagar. It all started in 2010, when Poras and Apoorv, alumni of Netaji Subash Institute of Techology realized that their college library wasn't just enough. They developed the existing hostel borrowing network into a web-based portal to enable easy sharing of books and notes accessible to all the students. Finally, after expanding their processes to include sharing of formal clothes, travel gear, electronic and musical instruments, they finally quit their jobs in 2015 and decided to shape this web based barter portal into Baatna.
Baatna works on the concept of sharing economy: an economic model in which individuals are able to borrow or rent assets owned by someone else but what sets it apart from the rest is that it is a need based model, instead of an inventory based model (like Uber and AirBnB). It is a free platform and the requests can be placed on the user friendly interface which allows fulfillment of request free of cost within the community. Currently active in Delhi, it has a user base of 450 users within a short span of 3 weeks. The community of registered and verified users has been fulfilling about more than 80% of the requests and the unfulfilled ones are outsources to the rental merchants at the lowest possible price.
Many business models based on concept of sharing economies have been successful in other parts of the world but a goods and service barter platform like Baatna is one of its kind in India and has so far received warm responses from its users. This initiative of sharing the commodities and services represents not only modernized adaptations of the old systems but also represent a lessened environmental impact and opportunity to do a social good. It aids in removing inefficiencies and maximizing use -of the tangible assets or services-which means reducing waste and improving resources allocation.
Kumar Poras adds,
“We have built this community for not just an economical drift, but for a social awakening, and not only economically driven. Borrowing things lead to fewer short term service items being purchased, which in turn reduces the wastage.”